Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVII, Issue 94, 21 August 1915, Page 2

W# operate the largest and most up-to-date Plant in the Dominion, equipped throughout with the moet modern machinery. ENTIRELY DEVOTED to the manufacture of Milk Cans and Dairy Utensils, which is our business, not part of if.. By specialisation and concentration of effort, wo arc able to produe# Cans, that for quality, durability and strength, have no equal. We carry large stocks of all »i«#«, and can give immediate despatch to all orders. Supplies can be obtained from NEW PLYMOUTH, STRATFORD AND K A BONG A. Costs More ■ The Second Article of <9 aeries that Every wile Should Read. NEWTON KING at

It is indeed hard for the New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months —changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as gr«at an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the stroke.of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily s««n when one considers that until September last the Russian people consumed less than 111'). of lea per head per annum ; whereas in our own Maoriland tire average is over 7ilbs, of tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readdy pay increasing prices to secure what they want. As a result, lea to-day costs the blender in New Zealand an average of 2kl. to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price tor mleiior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit- “ Amber Tips” policy has always been to give the best value the world can produce at: the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —by 2d. per lb. Although ad vises I by many to reduce costs by dm admixture of harsher, inferior and Kss healthful teas, the proprietors arc determined to maintain that standu!d of unalil.v and value which has made “A in her Tips’’ the most widely sold blend m the Dominion to-day—the most hugely sold blend of any country iu the world in proportion to population. Thus, if the name “Amber Tips" js on the packet, you know that it contain# the finest, purest and best tea that can be produced for the money—that it contains a tea which is so pure and healthful that it can be used by children, and by those with the weakest digestion, without harm. It is also well to remember that "Amber Tips" gives more cups of delicious, fragrant tea of delightful flavour. Thus it still costs you less than others—it is still the cheapest tea in the Dominion, ev«n though tii® prices have been slightly increased. W® believe that the bousewive# of New Zealand would rather secure tb® finest value that can be given—even at a slightly increased price—than that quality and' values should be cheapened. It m now for you to show whether jm approve of this decision or not m i/io, a/-, a/a m & j Tks amy tea that hat to ittwa&st its j pric*9 —the foregoing will Ull ye* tfhy. |