Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVII, Issue 87, 12 August 1915, Page 2

“IDEAL,. MILK CANS. Wo operate the largest and most up-to-date Plant in the Dominion, equipped throughout with the most modern machinery. ENTIRELY DEVOTED to the manufacture of Milk Cans and Dairy Utensils, which is our business, not part of it. By specialisation and concentration of effort, we are able to produce Cans, that for quality, durability and strength, have no equal. We carry large stocks of all sizes, and can give immediate despatch to all orders, qjpi* If unable to obtain supplies through your Factory, write direct to ALEXANDER HARVEY AND SONS LIMITED., Albert Street, AUCKLAND.

Why Tea Costs More A Statement that Every Housewife Should Read The war has faced every tea merchant with the problem of increasing prices or reducing his quality. He has to follow one course or the other —there's no escape—for the wholesale cost of line tea in Eastern markets has increased over 2{>d. per lb. since August last. The main reason for this rise has been the greatly increased demand—and the fact that tea production cannot materially increase for at least live years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service.

It is readily seen why tea has been selected as the soldieis’ beverage—it is easily transported—is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously tea drinkers—yet almost in a day tea had to be found for them.

Do you wonder then, that the tea has gone up, up, up in price?— that to-day fine tea costs the packer in New Zealand on the average to 3d. per lb. mpre than in August last. Add to this Russia’s 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore, too, you will see that any tea giving value- for the money cannot be sold at the same price as in August last. It simply can’t be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is now faced with a loss on every packet. There’s no escape from the facts—either prices have to be increased—or, as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful leas. The “Amber Tips” Proprietors are determined that, in their case, this alternative will never be taken.

Amber Tips" remarkable rise in-a few years from an unknown brand to by far the largest selling tea in Now Zealand—the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given—nothing but Hie finest teas will be used, but to do so the price has to bo increased. We are convinced that most homes in New Zealand would rather nay 2d. per lb. more and get the finest tea that can bo produced rather than pay the old pi ice and get an inferior article —with an admixture of pooler teas, less healthful alike to nerves and digestion.

Forget quality and health Illinois consider the question purely from the stand point of economy - there too “Amber Tips” leads, for every pound will gbe more cups—and at a less price per cup. cup for cup, there’s no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest--you get better tea —more delicious flavour—finer fragrance-;—while, as the Lancet investigation showed, your health will henolit. Surely because of a penny extra per half Ih. packet you will not deprive yourself of a tea which for quality, flavour, fragrance, ami economy is unique and unsurpassable. The housewives of New Zealand want a good artiefe and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. ts

/smb^rJ^ips 1/10-, 2/-, 2/2 par /6. TVie o/i/</ tea that has to increase Us prides—the foregoing will tell you why.