Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVII, Issue 86, 11 August 1915, Page 2

IJD hi A. ij}* MILK CAN! We operate the largest and most up-to-date Plant in the Dominion, equipped throughout with the most modern machinery. ENTIRELY DEVOTED to the manufacture of Milk Cans and Dairy Utensils, which is our • business, not part of it. By specialisation and concentration of effort, Ave are aWo to produce Cans, that for quality, durability and strength, have no equal. Wo carry large stocks of all sizes, and can give immediate despatch to all orders. If unable obtain supplies through your Factory, write direct to ALEXANDER HARVEY AND SONS LIMITED., Albert Street, , AUCKLAND. A Statement that Every Housewife Should Read The war lias faced every ten merchant with the problem of increasing prices or reducing his quality, lie has to follow one course or the other—there's no escape—for the wholesale cost of line tea in Eastern markets has increased over 2-jd. per lb. since August last. The main reason for tliis rise lias been the greatly increased demand--and the fact that lea production cannot materially increase for at least five years. Take for instance the enormous quantity of tea required for the men in the trenches and on active service. It is readily seen why tea has been selected as the soldiers' beverage—it is easily transported—is quickly and readily prepared anywhere—and above all it is invaluable for its invigorating and stimulating qualities. With the exception of 3 million Britishers, but few of the 25 million men under arms in Europe to-day were previously lea drinkers—yet almost in a day tea had to be found for them. Do you wonder then, that the t«a has gone up, up, up in price? that to-day hue tea costs the packet in New Zealand on the average to 3d. per lb. more than in August last. Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition—add a score of minor causes and you will see why the increase had to come. Therefore, too, you will sf>e that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair price and good value was formerly given, the packer is now faced with a loss on every packet. There's no escape from the facta reither prices have to be increased—or, as an alternative, quality and value must ! be reduced by the admixture of cheaper, inferior, less healthful teas. . The "Amber Tips" Proprietors are determined that, in their case, this alternative will never be taken. "Amber Tips"remarkable rise; in a few years from tin unknown brand to by far the largest selling tea in New Zealand - the largest aollins.' tea in the world in . proportion to population is due to its 1 quality and remarkable value. j The eame wonderful value will still i be givon—nothing but the finest teas ! will be used, hut to do so ihe price has to be increased. We are couviuced Uiat most homes in New Zealand would rather pay 2d. per lb. more and get the finest tea that can be produced rather than pay the old" price and get an inferioi article --with an admixture of pooier te; j s, less 'healthful alike to nerves and digestion. \ Forget quality and healthfulneps -con- . sider the question purely from the standpoint of counomy-4here too "Amber I Tips" leads, for every pound will give more cups—and at a less price per cup. —cup for cup, there's no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer fragrance—while, as the Lancet investigation showed, your health will benefit. Surely because of a penny extra per half lb. packet yon will not deprive yourself of a toa which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality ? We believe they do—we know it. 89 1/10-, 8/-, 2/2 p&r lb. The only tea that has to increase Us prices—the foregoing will tell you why.