Page 2 Advertisements Column 4

Stratford Evening Post, Volume XXVII, Issue 85, 10 August 1915, Page 2

'I DEAL, MILK CAN We .operate the largest and most up-to-date Plant in the Dominion, e&uipped throughout with the most modern machinery. ENTIRELY DEVOTED to the manufacture of Milk Cans and Dairy Utensils, which is our business, not part of it. By specialisation and concentration of effort, we are able to produce Cans, that for quality, durability and strength, have no equal. We carry largo stocks of all sizes, and can give immediate despatch to all orders. If unable to obtain supplies through your Factory, write direct to • ALEXANDER HARVEY AND SONS LIMITED., Albert Street, AUCKLAND.

A Statement that Every Housewife Should Read The war has faced every ten merchant with the problem oi increasing prices or reducing his quality. He Arts to follow one course or the other —there's no escape—for the wholesale cost ,ol line tea in Eastern markets has increased over 2kl. per lb. since August last. The,main reason foi this rise has been the greatly increased demand —and the fact that tea production cannot majcri.ally increase for at least live years Take for instance the enormous quantity of tea required for the men in the trenches and on active It is readily seen why fei been selected as the soldiers' I age—it is easily transport? quickly and readily prepared where—and above all it is inval for its invigorating and stiinu qualities, \yith the excepti 3 million Britishers, but few i 25 million men under art) Europe to-day were previous drinkers —yet almost in a da had to be found for them.

Do you wonder then, that the tea has gone up, up, up in price? that to-day line tea costs the packer in New Zealand on the average 2|d. to 3d. per lb. more than in August last. Add to this Russia's 160 millions, who, with a stroke of the pen, have been turned into tea drinkers by the Vodka prohibition add a score of minor causes and you will see why the increase had to come. Therefore,, too, you will see that any tea giving value for the money cannot be sold at the same price as in August last. It simply can't be done—unless, of course, the price originally charged was absolutely excessive. If a fair good value -was formerly given, the packer is now faced with a loss on every packet. There's no escape from the facts either prices have to be increased —or, as an alternative, quality and value must be reduced by the admixture of cheaper, inferior, less healthful teas. The "Amber Tips" Proprietors are determined that, in their case, this alternative will never be taken. "Amber Tips"remarkable rise in a few years from an unknown brand lo by far the largest selling tea in New Zealand—the largest selling tea in the world in proportion to population—is due to its quality and remarkable value. The same wonderful value will still be given—nothing but the finest teas will be used, but to do so the price has to be increased. We are convinced that most homes in New Zealand would rather pay 2d. per lb. moro and get the finest tea that can be produced rather than pay the old price and get an inferior article —with an admixture of poorer teas, less' healthful alike to nerves and digestion.

Forget quality an J health fulness -coneider the question purely from the standpoint of economy—there too "Amber Tips" leads, for every pound will give more cups— : and at a less price per oup. —cup for cup, there's no cheaper tea Therefore even at the new prices Amber Tips is still the cheapest—you get better tea—more delicious flavour—finer fragrance—while, as the Lancet investigation showed, your health will benefit. Surely because of a penny extra per half lb. packet } r ou will not deprive yourself of a tea which for quality, flavour, fragrance, and economy is unique and unsurpassable. The housewives of New Zealand want a good article and good value, and one trial convinced them that Amber Tips is a tea that nothing else could equal. Do they still want value and quality? We believe they do—we know it. go I/10-, 2/-, 2/2 per lb. The only tea that has to increase tti prices.—the foregoing will tell yon why