Page 2 Advertisements Column 2

Stratford Evening Post, Volume XXVII, Issue 70, 22 July 1915, Page 2

For Over Half a Century —more than 50 years ago Bennington’s was the approved family medicine for all ailments of t'ne chest and throat. So it is to-day, fur throughout Australasia has won its laurels :n t., tern test of 50 years service. 1 hat it is as r.'fci tivr today as ever is indicated by letters h!:c this : Mrx. V (! a/ >'<' thf rfnumux Winujoutii. irnt'.* r ■> /uiivii >: s w " This is lo ecili!, Inal I ii» ve usrd j Bennington's Irish Moss for mv clnl > mu c mi:; wa* two clavj old and a!wav» 1 mu! H a rented* that i» thoroughly 'el nb * >« very concerning colds. 1u» d three dr«>p» • (eat eonful •! w«.er when my chi ii OS a." 1/ In i«t on getting Bonninglon s Carrageen Irish MoSS, SYOld spurious imilalions •nd substitutes. Buy Bennington’* —two sizes; gel the big boillc because it’s mosl economical. St

Why Te„ Costs More— The Third Article of a Series dealing with a question which vitally affects every housewife. The increased demand lor tea today is due to lo the fact that hu.qe quantities are wanted for the 25 million men under arms. The Heads of the Armies of the world know that there is no drink so stimulating and beneficial, and hence thev must have tea lot their men no matter what it costs.

Then, 100, at the stroke ol a pen, the great Russian Nation has been turned into a tea drinking people, and the money previously spent on Vodka is now available for the purchase ol tea But there is only a limited supply of tea and that supply is not sufficient to till the present requirements. Hence at the tea auctions in Ceylon it has risen in price month by month, until to-day it costs the packer 2|d to 3d per lb, more than in August last. This, of course, affects New Zealand very greatly, for the finest tea in the world has been sold here at prices which cannot be equalled. Although this seems a bold statement, it is one that will bear the closest investigation. For instance, a great proportion of the tea imports to England consist of what is known as “red stalk'’ lea, the lowest possible grade—so low that it is prohibited throughout Australasia. Yet even this lowest grade is sold in England at 1/6 or more per lb., while for tine leas of the quality of “Amber Tips,” 2/8 to 3/4 per lb. is asked. Toa experts the world over arc astonished at the remarkable quality, flavour, fragrance and value given in “Amber Tips" at so low a nrice, and it is because no better value can be obtained anywhere. that “Amber Tips" is to day the most popular brand in New Zealand. Millions of packets of "Ambers Tips" are sold per annum. It is stocked in every shop from Ihe North ('ape to the BlnIV. Only exceptional value could be responsible for so exceptional a sale. Cut fine tea is now costing the “Amber Tips" Proprietors, as well as other tea merchants, an average of 2}d. to 3d. per lb. more than in August. 1014. Therefore, if a fair price was charged before the war, the tea merchant is to-day faced with an enormous loss should he continue to pack the same quality at his old prices. Of coure there is the alternative of cheapening the quality by an admixture of inferior, less healthful teas. The

“Amber Tips” Proprietors were advised by many to do this, but instead they decided to raise the price by 2d. per lb., and to continue (ogive (be public that same splendid value which has always been associated with the name “Amber Tips.” Now, Mrs. Housewife, what is your opinion of the whole matter? Would you rather have the same delightful flavour, quality, purity and value and pay a penny a 4-lb. packet I more—or would you rather have an inferior and less healthful tea at the old price? I But yon say “other teas have not been I raised in prices.” If so you can readily I see that either excessive prices wore j charged before the war—so excessive I that even an extra 2Jd. or 3d. in cost j per lb. still enables a profit to be made —or quality must be reduced, olhera heavy loss must be faced. But even at increased figures Amber Tips is atill the cheapest tea you can buy. Cup for cup,' value for value, nothing else can equal it, while it is so pure and healthful that it can be taken py oven those of the weakest digestion. Surely these facts should weigh with you. Consider them carefully wrile and (ell ns your conclusions. We believe that you want quality and that you want value, for Unit reason we have raised our prices because only by doing so can we emit inuc to gi vo yon the same honest quality and the same honest value. mi 2b. 1/10, 2/; 2/2 per lb. The only tea that hue to ine.reaet he pricet—the foregoing well tell you why. N jvelties in leather goods suitable for tfents, —James, Cksb 'iTtodsc