Page 7 Advertisements Column 4

Stratford Evening Post, Volume XXVII, Issue 70, 22 July 1915, Page 7

SCOTTISH SOCIETY. POSTPONED ON ACCOUNT OF THE WET WEATHER. fyOWN HALL, STRATFORD TUESDAY, 27th JULY, IN AID OF THE SICK AND WOUNDED RJv TURNING FROM THE WAR. GRAND PATRIOTIC CONCERT AXT) DANCE HUGE GIFT AUCTION SALE AND BAZAAR ALSO—RAFFLES, ART UNIONS, and the funniest thing on earth, MOCK TRIAL BY JUDGE AND JURY. H ICH-CLASS MUSICAL PROGRAMME. SPLENDID HICHLAN DANCES AND MUSIC. Huy a Ticket in the Raffle, and you might become the owner of a valnahl Freehold Section worth £2OO all for 2s 6d. Help the splendid cause, give something for the Gift Auction Sale, help your Comrades. THE SMALLEST GIFT WILL BE THANKFULLY RECEIVED AN FAITHFULLY APPLIED. REFRESHMENTS PROVIDED AT THE SMALL CHARGE OF ffi« ADMISSION; ' GENTLEMEN 2s 6d, LADIES Is Cd. . | ROLL UP AT THE TOWN HALL ON TUESDAY. JULY 27. J. PETRIE, Hon. Sec. > Tk« TMok ef the inTeitigatioß by England's great medical I ** *« •« Rke AMBER TIPS at 21- per lb. >. .I M > .. cheap « , Mlwner tecs at 1/*, because k gir«» mere caps to tlt« lb. aid aaeaa* bettor kcallb.72

Newspaper Advertising, A I oae oi Lit recent lectures on advertising, i:3L Men at Liverpool, England, Thomas Bussell, of Lonion, emphasised strongly ih* value oi aewopsp&r idvertising. vj m* time,” h'« said, “was rip* lor a neat extension of advertising, and newspaper advertising must always be «be mainstay of public- %” He illustrated the litot that scientific advir riffling d’d no ndtl to the cost of food® but secured a material reduction nt price, indeed, I'be more an article was advertised the cheaper it became, and the mo>a self-interest compelled the manufacturer U\ keep up the quautj, Ooiiaia articles of area value to the pobße * could noser have been manufactured at all had it not been that advertising ensured a stale largo enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method vet devised by f be -dt o 1 man for ti>e sale of honest goods. Th* great commercial discovery of the age was that it did not pay to advertise unless the good* advertised were honest goods, while totting which wr« not i ■roe was good enough to pat '*** *i o-fvertiflcr ftl. fti« * wWatK eat iluil—“tf*. »>i« Srnl ..flfi wmmi potent nHreriitiog for©# of tt* i d»y i, th* nowipAper. H«re ia a ie!3 »o *nd r<» -(im#!ov that .. n*#da oaretai atwdv of f,v*r* -drying cn®< M«o fee ©itinu it# poa»ibllit»M(, and a *ho ? ttrmj of tnj ex . c%rt« ia &U (>«ls* *ft g-j.'-y jut ieavw mma fcijse Ic&g "