Page 2 Advertisements Column 2

Stratford Evening Post, Volume XXVII, Issue 66, 17 July 1915, Page 2

Half-a-Sovereign Hundreds of men from all parts of New Zealand send for Mackay’s Wonderful £ 1 parcel, its worth 30s. Satisfaction or your money back —Remember that. IPAIE STRONG SADDLE - TWEED TROUSERS (any size), worth .. .. 15 0 I PAIR HEAVY WOOL UNDERPANTS, worth 5 0 1 PURE WOOL FLANNEL UNDERSHIRT, worth . . .. ■ ■ 4 G 2 PAIRS HEAVY N.Z. WOOL SOX, worth Is Gd a pair .. .. 3 0 IPA I R STRONG BRACES, worth Is 6d 10 2 WHITE CAMBRIC HANDKERCHIEFS, worth 6d each . 1 0 Total .. ..£1 10 0 Mackays Clothing Corner Queen & Fort Sts., AUCKLAND, Post Free to You for

Why Tea Costs More The Second Article of a series that Every Housewife Should Read. It is indeed Hurd for tlie New Zealand housewife to realise the remarkable changes that have occurred in the tea trade within the last eight months —changes which have resulted in g’eatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day. due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost of tea. This factor is Russia, with its enormous population of over IdO millions, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than 1 lb. of tea per head per annum ; whereas in our own Mainland the average is over 7[.lbs, of tea per head per annum.

Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought by Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-day costs the blender in New Zealand an average of 2kl. to 3d. per lb. more than eight months ago, and. unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, before the war, he was charging an excessive price for inferior lea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit‘'Amber Tips” policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased — Ip 1 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality and value which has made ‘‘A tuber Tips” the most widely sold Idem! m the Dominion to-day—the most largely sold blend of any country m the world in, proportion to population. Tims, if (lie name “ Amber Tips” is on the packet, you know that it contains tlie finest, purest and bcsi t-a that can he produced for the money—that It contains a tea which is so pure ami healthful that it can he used by ch.ldren, and by those with the weakest digestion, without harm. jt is also well to remember that

“ Amber Tips” gives more ony>f» of delicious. frntrr'Hnt. lea of delight! ill flavour. Thus it still (’lists you loss than others—it is still I he cheapest tea in the Dominion, even thorn'll the prices have been slightly increased. We believe that the housewives of New Zealand would rather secure the finest value that ean be Riven— even at a slightly increased price—than that quality and values should he cheapened. It is now for you to show whether you approve of this decision or not.

/3mb^!7ips»2ia 1/10, 2/-, 2/2 per lb. The only tea that hat to irtcrease itt priees—the fortgoing will tell you why.