Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 60, 10 July 1915, Page 2

NEW ZEALAND iOAN & MERCANTILE AGENCY CO. LTD. ■ ROnRWAt, STRATFORD. 'A MN Httli Dairy farm »r 71 aerea, freehold, all id grass ana oeen ploughed with the exception of about 10 aores; divided into 12 paddock?; no weeds; S roomed house, atable, tr apshed, hay and cowshed; 3 miles from nilway, handy to school and .factory. *3t per acres very easy terms to i good man. Stuck (80 uows, eto.) may be h»d at valuation. No. 8-954. Ntec piece sfceep inn tattlt oovmry. tßt Acre* (o.R.P. and L.1.F.), about 260 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2\ milek from township, school, etc; good road; 5J miles to railway. Prloa for Goodwill £1 par aore. This is a splendid opportunity for a man of limited capital, as owner has other property, pad will sell this on almost any terms to a bona fide purchaser. No. fl-1028. We have a full slosh of Grass and Clever Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, eto. a u MANURES.—For all Crops—La urea Superphosphate, Bonemeal. MACHINERY.—Farmers' Favorite Drills (just arrived), Diso Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse Covers. Oall or Write for Quotations. A. C. SELL, , < Land Salesmen.

WHEN WE TELL YOU ■ That the Egmont Gig is the finest gig running on Taranaki Roads to-day, we mean what we say, ami I / refer you to f'EGMQNT " users for indisputable THE EGMONT GIG TV eT7T.WITF.TI A TtfTl THOROUGHLY SEASONED , sr AND IS A .VEHICLE OF UNPARALLELED EXCELLENCE AND DURABILITY. EGMONT ,f 1" & CARRIAGE CO. PACE STREET. 4UBT 80UTH OF BRIDGE, BTRATFORD.

FARMS. THAT ARE WORTH BUYING. vi ACRES, » aorea to leaae, fell in gr*ss, all ploughable; l' mil© from creamery; 5 roomed house, small cowshed, on good road; lease has •hoot ?i yeara to run at an annual rental of 12s per acre. Prloa £3B far gatetatll. v :» ACRES, 1087 freenold, 800 Education Lease, 1400 in grass, 12 paddocka, sheep-proof renoes, sereral acres ploughed; 4-roomed house, sheep yards, eto.; good undulating sheep country; 11 miles from railway 6 miles from creamery, 2 miles from post office. Lease ivs 10 yeara to run. Rent of lease £lB 18s per annum. Prioa £B per acre. CSMt MillMATTHEWS. GAMLIN & CO. AUCTIONEER!, LAND AND COMMISSION AGENTS, INGLKWOOD.

Newspaper Advertising T o*e of Li* raoent lectures* on advertising, ■ giyan at Liverpool, England, Thomas RmiclS, of L'onioa, emphasised strongly tfee valae oil lewipepfcr fcoertiiing. w TKe tiiae," Ke Ra ; i, "was ripe for a gfleat extension of aMvertiajiiff, aad newspaper advertising must alwayi ba ihe mainitay of publicHa illustrated the ! M Wat scientific advir tising d'd not add in *he coat if goods Ont secured a material reduction of price, indeed, •he more an article wai advertised the cheaper it became, and the mo i self-interest compelled the manufacturer t*< keep up the quality. Certain articles of grea value to the public could nejger hava been manufactured at all had it not bsen that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. IV great commercial discovery of the age was that it did not pay to advertise unless the goodl advertised were honest goods, while nothing which 1 was net true was good enough to pit lata an aiyertilewPni Hk» "CmmwrwM ****** natoiti *•* M»*—"U*■owbiedly *t» irrt tad »<w* potenli edverti«nf 'woe «>' H»i present day it the newanaper H*r« i« a field so rant and so eomplex that '* needi the moit careful tfcrdy of every warying aopdMm to e*otjr»tely eefciom iti posaibiUtiiea, and a wfcoie amy ot and »x writ in all branahee a* ientie ha?e w»w« into b*i»§"