Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 58, 8 July 1915, Page 2

NEW ZEALAND :• LOAN & MERCANTILE - AGENCY CO. LTD. STRATFORD. A nltt llttlt Dairy f»rm OT Tt ttrlt, Jreehold, all 10 grass ana oeen ploughed with the exception of about 10 ac res ; divided into 12 paddockr; no wteda; 6 roomed house, stable, tr apshed, hay and cowshed; 3 miles from vail way, handy to school and fact ory. £32 ptr tort } very easy terms to a good man. Stock (20 eows, etc.) may be had at valuation. No. 8-934. NX* pitot sheep Mil oittlt toontry. «6« Acrtl (O RP- and E.1.P.), about 250 acres grassed, balance good bush j 4 paddocks; 4 roomed house in fair order; 21 miles from township, school, etc; good road; 5J milet te railway. Frlflt far Goodwill £S ptr tort. This is a splendid opportunity for a man of limited capital, as owner has other property, w ;n mll this 00 almost any terras to a bona fide purchaser. No. fl-1028. W* hsvs 1 full otook of Craw and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Bheaf Chaff, etc. MANURES. For all Crops—Lawes Superphosphate, Bonemeal. MACHINERY, Farmers’ Favorite Drills (just arrived), Disc Bpikt and Link and Chain Harrows, Ploughs, Gates, Fencing Wiro* Wire Netting Staples, Sheep Dip, Calf-foods, Cow and Horst’ Covers. Psll or Writ* for Quotations. A. C. BELL, Lind Salesman.

:/ j WHEN WE TELL YOU That the Egmont Gig is the finest gig running on Taranaki Roads to-day, we mean what we say, ami refer you to “EGMONT ” users for mdisputaole THE EGMONT GIG IS BUILT OF SPECIALLY SELECTED AND THOROUGHLY SEASONED TIMBER, AND FINEST STEEL, 'AND IS A VEHICLE OF UNPARALLELED EXCELLENCE AND DURABILITY. \ ; EGMONT MCE STREET, JUST SOUTH OF BRIDGE, STRATFORD.

FARMS. that are worth buying. 140 AObls, 90 acres to lease, all in grass, all ploughable; 1 mile from creamery • 6 roomed house, small cowshed, on good road; lease has about S| years to ran at an annual rental of 12s per acre. Price £3B far gaaiwlll. >OO6 ACRES, 1087 freehold, 800 Education Lease, 1400 in grass, 12 paddocks, sheep-prooi tenoea, several acres ploughed; 4-roomed house, aheep yards, etc.; good undulating sheep country; 11 miles from railway 5 miles from creamery, 2 miles from post office. Lease h. s 10 IJSi to run. Rent of lease £lB 18s per annum. Price £5 per acre. IHN cash. MATTHEWS, GAMLIN & CO. AUCTIONEERS, LAMB AHO COMMISSION AGENTS, INGLEWOOD.

Newspaper • • til tel 'T*r A f one ol Lif recent lectures on advertising, *-*• giyen at Liverpool, England, Thomas Bussell, of Lob ion, emphasised strongly. Ike v»Ue ol newipapkr fcdrertising. utfSe time,” Ke laid, ! 'wii ripe for a ggeaf extension ol alvertiimv, and newspaper advert tiling mill always be ihe mainitay of publicity." Hi illustratad thj fsct that soientifio advir tisinf did not a'dd to the cost of goods- out secured a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer H keep up the quality. Certain articles of grea value to the public could neyer hava been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great 'commercial discovery of the age was that it did not pay to advertise unless the good* advertised were, honest goods, while nothing which was Mt true was good enough to I into an aUvertilemtnt, ■he “Ctomereiftl AfVleil* fatafcr* fret that—"tFaleehiedly the Crst sad *|st potent adrortiaina force of the present day i» the newt-paper. Here is a told «o T.»fc end so eomplei fcha#l* need* the »o»t careful *Udy of every *Aryiu« esadtfon to aeouretety ©etiiwv|* it* poaaibllftiaa, and a. who!# ar»y of specialists and i H«i in all bran ah** »f aervee h»7« mat into beiß|[”