Page 2 Advertisements Column 3

Stratford Evening Post, Volume XXVII, Issue 55, 5 July 1915, Page 2

;re^ret Vv e •VJC S'** vieco 1 SO »n tivo^ e <f*w > eacft for offer es e caives .tfcese ,truly -^n>rs 2as& URE«r SUCC Successful dairymen take bo risks—their calves, fed on Palmer’* Calf Meal, grow up to be strong, healthy profitearners. Palmer’s has been proved the best—proved by Government analysis and by actual result*. Hundreds of farmers have written in enthusiastic terms about Palmer’s—it is guaranteed. Make more money from your calves—feed them on 5 .PALMERS^ / CALF MEAL M

Why Tea Costs More The Second Article of a series that Every Housewife Should Read. Tt is indeed hard for the New Zealand housewife to realise the remarkable changes that have occui red in the lea trade within the last eight months —changes which have resulted in greatly increased prices. As was shown in the first article of this series, tea is in great demand as the beverage of the 25 million men who are under arms to-day, due to the fact that it is the most stimulating and invigorating drink —easily transported and easily handled. But there is another element which exerts almost as great an influence in the steadily rising cost, of tea. This factor is Russia, with its enormous population of over 160 millions, which, at the stroke of a pen—in almost a single night—has been turned into nation of tea drinkers. What this means is readily seen when one considers that until September last the Russian people consumed less than Mb. of tea per head per annum ; whereas in our; own Maorilind the average is over 7gibs, of tea per head per annum. Moreover, the money previously spent on other beverages by Russia is now available for tea. Hence, at the tea auctions, enormous quantities have been bought bv Russian representatives, who readily pay increasing prices to secure what they want. As a result, tea to-dav costs the blender in New Zealand an average of 2kl. to 3d. per lb., more than eight months ago, and, unless he is to face an enormous loss, he has only two alternatives —to reduce his quality or increase his prices. Either course is reasonable, and there is no escape—unless, bcfoie the war, he was charging an excessive price lor inferior tea. If so, he is still able to sell the same grade at the old figure and probably still make a good profit. ‘ Amber Tips” policy has always been to give the best value the world can produce at the most reasonable prices. It has been decided to continue this policy, therefore the price has been slightly increased —bv 2d. per lb. Although advised by many to reduce costs by the admixture of harsher, inferior and less healthful teas, the proprietors are determined to maintain that standard of quality and value which has made‘‘Amber Tips” the most widel y sold hlend in the Dominion to-day—the most largely sold blend of any country m the world in proportion to population. Thus, if the name “Amber Tips” is on the packet, you know that it contains the finest, purest and best tea that can he produced for the money—that it contains a tea which i« so pure and healthful that it can be used by ch.l--dren, and by those with the weakest digestion, without harm. Jt is also well to remember that *■ Amber Tips" gives more cups of delicious, fragrant tea of delight I ul flavour. Thus ii still costa you less than others—it is still the cheapest tea in the Dominion, even though the prices have been slightly increased. We believe that the housewives of New Zealand would rather secure the finest value that can be given—even at a slight!y increased price—than that quality and values should be cheapened. I it is now for you to show whether you approve of this decision or not.

/Imb^TlpsiSg 1/10, 2/-, 2/2 per lb. The only tea that has to increase its prices—the foregoing will tell you why.