Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 26, 31 May 1915, Page 2

NEW’ ZEALAND - LOAN & MERCANTILE AGENCY CO. LTD. BROftBWAi, STRATFORD. A'nloa Ilttli Dairy farm of 71 acre*, freehold, all in grass and oeen ploughed with the exception of about 10 acres; divided into 12 paddock*; no weeds; 5 roomed house, srable, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 per acre j very easy terms to • good man. Stock (20 cows, etc.) may be had at valuation. No. 8-934. Nice place aheap anp cattle country, eoo Acres (O.R.P. and L.I.P ), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2$ miles from township, school, etc; good road; 5) miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. W« Hava a full stock of Grass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES. For all Crops—Lawes Superphosphate, Bonemeal. MACHINERY, —Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse’ Covers. Call or Wrlta for Quotations. A. C. BELL, Land Salesman.

THE SMARTEST CIC IN TOWN “THE EGMONT.” There’s no denying the frat that everyone likes their “turnout” to be the smartest —hence we are specially catering to the particular folk, hut whose purses (these war times) are not particularly big. Here’e a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, stee 1 or robber tyres, and varnished or painted as desired. Come and sit in one. EGMONT COACH & CARRIAGE CO, WHEELWRIGHTS, COACHBUILDERS, ETC. AGENTS FOR Massey-Harris Farm Implements, Wasa Cream Separators, Champion Cooking Ranges, Unique Boiler Frames, etc., Stratford.

FARMS. THAT ARE WORTH BUYING. 140 ACRES, 60 acres to lease, all in grass, all ploughable; 1 mile from creamery; 5 roomed house, small cowshed, on good road; lease has about 2J years to run at an annual rental of 12s per acre. Price £3O for goodwill. 2006 ACRES, 1087 freehold, 300 Education Lease, 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roomed \Jiouse, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 13s per annum. Price £5 per acre. £2OOO cash. MATTHEWS, GAMLIN & CO. AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

Newspaper Advertising A T one ol Lis recent lectures on advertising, **•*• fiien at Liverpool, England, Thomas Russell, of London, emphasised strongly the value ol newspaper advertising. -The time,” lie said, “was ripe for a (feat extension of ailveriiflk m, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific adver Rising did not add to the cost of good r out secured a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the moi3 self-interest compelled the manufacturer t-c keep up the quality. Certain articles of grea value to the public could neyer have been manufactured at all had it not been that advertising ensured p. sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Vh« "Omntratl IsTlett" ftfnt* oat that—“Ualoabtedly the frit and moot f«jWnt advertising foroe ol tbs prasent day it the newt paper. Here is a field so vast and ao complex that i*- needs tx>« most careful «t«dy of every varying eaudition to aeoarateiy estimate its poeaibllifciM, and a who!* arm;? of and «- oerii ia all branahaa fef enw *o»« into h«ia^.”