Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 24, 28 May 1915, Page 2

gSfcrNEW ZEALAND LOAN & MERCANTILE I ' AGENCY CO. LTD. BRO*«WA7, STRATFORD. n i M little Dairy fam. of 71 icrfl», treehold, all in grass ana oeen ploughed with the exception of about 10 acres; divided into 12 paddocks-; no weeds* 6 roomed house, srable, trapshed, hay add cowshed; 3 miles from railway, handy to school *ud factory. £32 per acre; very ea,y t,™to • good man. Stock (20 uows, etc.) may be had at valuation. No. 8-934. * i HIM pitot sheep and cattle country. eoo Acres (O.R.P. and L.I.P ), about 250 acres grassed, balance good hush ; 4 paddocks ; 4 roomed house in fair order; 2J miles from township, school, etc; good road; 5j miles to railway. Price for Goodwill £5 per aero. This is a splendid opportunity for a man of limited capital, as owner has other property, »nd will sell this on almost any terms to a bona fide purchaser JNO, D-l U-60. We Have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES. For all Crops—Lawes Superphosphate, Bonomeal. MACHINERY, Fanners’ Favorite Drills (just arrived), Disc Bpike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires Wire Netting Staples, Sheep Dip, Calf-foods, Cow and Horse’ Covers. Call or Write for Quotations. A. C. BELL, Law? Salesman. THE SMARTEST GIG !N TO WN “THE ECMONT.” There’s no denying the fret that everyone likes their “turnout” to be the smartest —hence we are specially catering to the particular folk, hut whoae purses (these war times) are not particularly big. Hore’e a few reasons why the “Egmout” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, stee 1 or rubber tyres, and varnished or painted as desired. Come and sit in one, EGMONT COACH & CARRIAGE CO. WHEELWRIGHTS, COACKBUILDEBS, ETC. 'AGENTS FOR Massey-Harris Farm Implements, Wasa Cream Separators, Champion Cooking Ranges, Unique Boiler Frames, etc., Stratford. FARMS. THAT ARE WORTH BUYING. 140 ACRES, 60 acres to lease, all in grass, all ploughable; 1 mile from creamery; 5 roomed house, small cowshed, on good road; lease has about 2i years to run at an annual rental of 12s per acre. Price £3O for goodwill. 0 2005 ACRES, 1087 freehold, 300 Education Lease, 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roomed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway 5 miles from creamery, 2 miles from post office. Lease has 10 year’s to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. MATTHEWS. GAMLIN & GO. AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD. i Newspaper Advertising ■8 A T one ol Lia recent lectures on advertising, giyen at Liverpool, England, Thomas Ensoul, of Lon ion, (emphasised strongly tjb* value ol newapapur advertising. f-‘The time,” hs taii, “was rife for a greatextension of a'dvertisu.#, and newspaper advertising must alwayr he the mainstay ol publicity.” He illustrated the fact tiwt scientific lisinf did not to the cost of f out secured a material redu :tion of price, xndeed, the more an article w**> vertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could neyer have been manufactured at all had it not been that advertising ensured a sole large enough to warrant Rio putting down of the elaborate and very cosily plants. _ Advertising was the cheapest method yet devised by the writ of man for the sale of honest goods. The great comraeroieJ discovery of the *gr. was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not Cue was good enough to put iato an advertisement. Hot “Ovzinonaal RermV* **# that—'“Un•oabtedly th* *r«t and mw* potant advertising foroo of the present day it the newspaper. Hero is »Md so vast and so eomplex that it n«ed* tn« west careful wtvdy of every varying «e«difcioc to < »*oly estimati its possibilities, and a who's army ot specialists and experts ia ail brauekwes son V* 4*«,m «o»n» in to being”