Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 20, 24 May 1915, Page 2

% |M|!> * " - ■ ■ ■ - - NEW ZEALAND LOAN & MERCANTILE - AGENCY CO. LTD. BROftBW At STRATFORD. - J ’ -* - A Rio# llttl* Dairy farm Of 71 acres, freehold, all in grass and oeen ploughed with the exception of about 10 acres ; divided into 12 paddock--; no weeds; 5 roomed house, srable, trapshed, hay and cowshed; 3 miles from railway, bandy to school and factory. £32 per acre; very easy terms to b good man. Stock (20 rows, etc.) may he had at valuation. No. 8-931. Nice pi so® sheep and cattle country. 600 Acres COUP, and 1..1.P .), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed hoose in fair order; 2J miles from township, school, etc; good road; 5j miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, •nd will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Oarton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES.— For all Crops—Lawes Superphosphate, Bonemeal. MACHINERY, —Farmers’ Favorite Drills (just arrived), Disc Bpike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse Covers. Call or Write for Quotations, A, C. BELL, Land Salesman.

THE SMARTEST CIO IN TOWN “THE ECMONT.” There’s no denynig the fact that everyone likes their “turnout” to be the smartest—hence no arc specially catering to the particular folk, but whose purses (these war times) are not particularly big. Here’e a few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, stee 1 or rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT COACH & CARRIAGE CO. WHEELWRIGHTS, COACHBLMLDERS, ETC. ’AGENTS FOB Massey-Harris Farm Implements, Wasa Cream Separators, Champion Cooking Ranges, Unique Boiler Frames, etc., Stratford. h- l» I.c ir

FARMS. THAT ARE WORTH BUYING. I- ' ■: 140 ACRES, 60 acres to lease, all in grass, all ploughable; 1 mile from creamery; 5 roomed house, small cowshed, on good road; lease has about 2J years to run at an annual rental of 12s per acre. Price £3O for goodwill. 2003 ACRES, 1087 freehold, 300 Education Lease, 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roomed. house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. MATTHEWS. G AMLIN & CO. AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

Newspaper Advertising 4 T one of Lia recent lectures on advertising, *'*• given at Liverpool, England, Thomas Bussell, of London, emphasised strongly, the value ol newspapar ac rertising. “The time,” Ka tail, “wa§ ripe for a great extension of a'dvertiair g , and newspaper advertiiing must always ba the mainstay of publicity..” Hs illustrated the f sot that scientific tising did not add to the cost of good out secured a material reduction of price, xndeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could neyer have been manufactured at all had it not been that advei tising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was net true was good enough to put into an «dverti«enrd>nt. 9km ''OniiNtt) Easier p points oat that—"Da■oubtedly the flrst and most potent advertising force of the present day is the newt paper. Here is a field so vast and so aomplex that 5 needs the most careful study of every *aryi«g eeaoition to aoouiately estimate its possibilities, and a wibo-j army nf specialists and experts in all branahea of eon ice hare. *ow« into being.”