Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 15, 18 May 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. •i i- '% ~r ■ROnQWAf, " BTRATFOHD. A nIM little Dairy farm Of 71 acres, freehold, all in grass and oeen ploughed with the exception of about 10 acres; divided into 12 paddock* ; no weeds; 5 roomed house, srable, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 per acre; very easy terms to a good man. Stock (20 cows, etc.) may he had at valuation. No. 8-924 Nice piece sheep anu cattle country, eoe Acres (O.R.P. and L.1.P.), about 250 acres grassed, balance good bush; 4 paddocks; 4 mimed house in fair order; 2J miles from township, school, etc; good road; 5} miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, •nd will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass ahd Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES.—For all Crops—Lawes Superphosphate. Bonemeal. I- MACHINERY, —Farmers’ Favorite Drills (just arrived), Disc ESpike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Staples, Sheep Dip, Calf-foods, Cow and Eorse Covers. Call or Write for Quotations, A. C. SELL, Land Salesman. / THE SMARTEST CIO IN TOWN “THE EGMONT.” There’s no denynig the fact that everyone likes their “turnout” to he the smartest—hence we are specially catering to the particular folk, hut whose purses (these war times) are not particularly big. Here’e a few reasons'why the “Egmont” gig merits this description : Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, stee l or rubber tyres, and varnished or painted as desired. Come au,d sit in one. 1 . EGMONT COACH & CARRIAGE CO. WHEELWRIGHTS, COACH BUILDERS, ETC. AGENTS FOR Massey-Harris Farm Implements, Wasa Cream Separators, .Champion Cooking Ranges, Unique Boiler Frames, etc., Stratford. FARMS. THAT ARE WORTH BUYING. 140 ACRES, 60 acres to lease, all in grass, all ploughable; 1 mile from creamery; 5 roomed house, small cowshed, on good road; lease has about 21 years to run at an annual rental of 12s per acre. Price £3O for goodwill. , a ' I 2003 ACRES, 1087 freehold, 300 Education Lease, 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roomed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £6 per acre, £2OOO cash. MATTHEWS. GAMLIN & CO. AUCTIONEERS, LAND AND COMMISSION AGENTS, : - • INGLEWOOD.

Newspaper Advertising A T one of his recent lectures on advertising, giyen at Liverpool, England, Thomas Rnssell, of London, emphasised strongly the value oi newspaper advertising. # -The time,” ha said, “was rife for a gfeat extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the ffcct that scientific e.dver tiling did not add to the cost of good- out secured a material reduction of price, indeed, the more an article w** advertieed the cheaper it became, and the moii self-interest compelled the manufacturer 1 ' keep up the quality. Certain articles of groa value to the public could neyer have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age wai. that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to gut into an advertisement. A* l ‘Onw«reii] *s«st3 eat that—“D»lombtedly tha frit and most potent adrertigirs for'- of the present day is the nowr paper. Here is a field so vast and so oomplsx that it needs fcJb« most careful timdy of every 'trying eeadifclon to accurately estimate its possibilities, and a whole army of specialists and experts im all branahes g( senioe ha?* eonae int-a Ksi®£”