Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 14, 17 May 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. ■ROntWAt BTRATFORO. A nlot llttlt Dairy farm of 71 acres, freehold, all in grass ana Deen ploughed with the exception of about 10 acres; divided into 12 paddock*; no weeds; 6 roomed house, arable, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 par acre; very easy terms to • good man. Stock (20 »'ows, etc.) may he had at valuation. No. 8-934. Nice piece sheep and cattle country. 600 Acres (O.R.P. and L.1.P.), about 250 acres grassed, bala>; e good bush; 4 paddocks; 4 rcomed house in fair order; 1\ miles from township, school, etc; good road; 5) miles to railway. Price for Goodwill £5 per acre. This is a splendid ©ppoitunity for a man of limited capital, as owner has other property, and will Bell this on almost any terms to a bona fide purchaser. ¥ No. 6-1028. Wt have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury iheaf Chaff, etc. MANURES. For all Crops—Lawes Superphosphate, Bonemeal. MACHINERY. —Farmers' Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Howe' Covers. Call or Write for Quotations. A. C. BELL, Land Salesman. THE SMARTEST GIG IN TOWN "THE ECMONT." There's no denynig the fact that even one likes their "turnout" to he-the smartest—hence we are specially catering to the particular folk, but whose purses k (these war times) are not particularly big. Here'e. a few rea10ns why the "Egmont" gig merits this description : Real leather trimmings. solid nickel mounts, "Collinge" steel axles, best hickory shafts, stee' or iubber tyres, and varnished or painted as desired. Come and sit in one. -•' EGMONT COACH .$ CARRIAGE CO, WHEELWRIGHTS, COACHBUILDERS, ETC. 'AGENTS FOR Massey-Harris Farm Implements, Wasa Cream Separators, Champion Cooking Ranges, Unique Boiler Frames, etc., Stratford. FARMS. \ THAT ARE WORTH BUYING. 140 ACRES, 60 acres to lease, all hi graiss, all ploughable; 1 mile from creamery; 5 roomed house, small cowshed, on good road; lease has about 2£ years to run at an annual rental of 12s per acre. Price £3O for goodwill. 8065 ACRES, 1087 freehold, 300 Education Lease, 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roomed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash. MATTHEWS, GAMLIN & CO. .- - e I r■ • AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD.

Newspaper Advertising T one of Li* recent lecturei on advertising, given at Liverpool. England, Thomas Russell, of London, emphasised strongly the value oi newspaper advertising. "The time," he eajal, "was ripe for a grea> extension of advertising 1 , and newspaper advertising must alwavK be the mainstay of publicity," He illustrated the ffeo* that scientific *dr»r tising did no* add to the oost of goo<? out secured a material redu vtion of price, xndeed, the more au article wa» advertised the cheaper it became, and the moid self-interest compelled the manufacturer to keep np the quality. Certain articles of grea valne to the public could never have been manufactured «\t ail had it not been tbat advertising ensured a Gale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapeat method yet devised by the wit of man for the c ale of hoziost goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest floods, while nothing which was nat true was good enough to put into an advertisemint. Vfc* "Oea>mexei*3 B»rUm v ptiaiM *«t fehat—"U»Sombfcedly thv ir*fe and moct pct*r,fc *<3»ertiiiiii< force of the prment day ia tb.e v iiewij>aper. Here is a field bo vast and vo complex that ifc d««clr th« zaoufc careful jfrudy of every varying rendition to accurately esbmiatj its poseibilitien, and a wW* trai.y of Kpeciahscs and exoarid ia all branaii** at #©r»ie» jtara »oki« into M»g."