Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 12, 14 May 1915, Page 2

<; " ~ ZEALAND V - LOAN & MERCANTILE - ■■ AGENCY CO. LTD. •ROnGWAt, STRATFORD. A nice llttfo Dairy farm of 71 acres, freehold, all in grass ana oeen ploughed with tho exception of about 10 acres; divided into 12 paddock*; no weeds; 5 roomed house, srable, trapshed, hay and cowshed; 3 miles from rm, railway, handy to school and factory. £32 per acre; very easy terms to a good man. Stock (20 cows, etc.) may be had at valuation. No. 8-934 Nice piece sheep and cattle country. 600 Acres (O.R.P. and L.1.P.), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2J miles from township, school, etc; good road; 5-J miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. Ws Have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton Oats, Winter Tares, Russian Barley, Bran, Pollard, 1 Prime Canterbury Sheaf Chaff, etc. MANURES. —For all Crops—Lawes Superphosphate, Bonomeal. MACHINERY,— Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip. Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman.

To Our Numerous N.Z. Customers , * . . Owing to the unprecedented increase in pride | of Teas in the Eastern Markets, together .1 with higher freights, war risk insurance, &0., we eve at last compelled to increase the price Of our famous “AMBEH TIPS TEAS” by MU per lb. These will in future be sold at •3 f iL fefin ng" w i r NEW PRICES; 1/10 2/- 2/2 f DO This course Is absolutely necessary in order to Twain tain our hitherto high standard at quality. Remember the World’s Leading Medical Journal says: 44 Fin* T*m m«<m b*ttmr Aw*A," therefore we strongly recommend that the extra price be paid for the “Amber Tips” Teaa, which have maintained so high a repute amongst tea drinkers for so long a time. NOT BE PERSUADED TO PURCHASE SOME OTHER CHEAPER BRAND! Ask Your Grocer for At 1/10, 2/-, 2/2 EASTERN TEA CO. - CHRISTCHURCH

Newspaper Advertising — —arjrgßT ffC W aCTS3 A T one of Lia recent lectures on advertising, giyen at Liverpool, England, Thomas Bussell, of London, emphasised strongly 4h* value of newppapar advertising. '‘The time,” ha said, ‘‘was ripe for a ffea> extension ol advertising, and newspaper advertising most alwava be me mainstay of ity.” He illnstratad the fact that scientific adv#r tininsr did tu.t «idd t,r r,he cost of goo/ 3 cut secured a material reduction of price, indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer tn keep up the quality. Oertain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to ad™ Hse unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertised 6nt. «lw “Oemmemal p *•*«*» •*» tha*-“U»-loabtedly the first and mosi potent adyertiiin C force ol the present day is the newi paper. Hero is a field so rast and so complex that t needs the most careful atudy of every **ary’r* ition to aeourately estimate its possibllifciss. and a wb*- « army of specialists and e«ptrts in all branches ef »«» into ia ». ”