Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 10, 12 May 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. BROftGWA? STRATFORD. A nice little Dairy farm of 71 acres, freehold, all in grass ana oeen ploughed with the exception of about 10 acres; divided into 12 paddock*; no weeds; 5 roomed house, srable, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory, £32 per acre; very easy terms to a good man. Stock (20 ,’ows, etc.) may ho had at valuation. No. 8-934 NIM piece sheep and cattle country. 600 Acres (O.R.P. and L.1.P.), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2i miles from township, school, etc; good road; 5) miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass and Clover Seeds of all varieties.— 6uda Kale, B.L.E. Rape, Silver Beet, Algerian and Carton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES. —For all Crops—Lawes Superphosphate, Bonemeal. 1 MACHINERY, —Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman. FARMS THAT ARE WBNRVH BU ACRES, 60 Miaa to lease, pH in gran, all / 1 mil* froia Hennery;; 5. roomed hooia, small cow-abed, ox. x>d road; lease Em about 8} yean to run at an annual rental of 12a par aora. Prfaa am far goodwill. 141. I ACRES, 1107 frMfcai*. 319 Eduaaiian Lenta; 1406 in grass, II paddocks, thoap-proof fancys, several acres ploughed; 4-room-ad koosa, ibaap yards, ato.; good undulating sheep country; 11 alias from railway, 6 miles from creamery, 8 miles from post pMoa. Titans has 10 years to run. Bent of lease £lB 18s per annua. Fries £§ par aars. £20»o sash, 116. MATTHEWS. GAMLIN & ( ■'lo. I AHCXIRNCERS. LANS MIB • AMENTA, IKIkS W » • ». m-j ' m f HI IT CIC IN TOW N—THE “CGMONT.” THBBC’I no denying ika fact that everyone like* their “turnout” to to toe smartest —hence wa art specially catering to the particular folk, bat whose parses (these war fimes) are not particularly big. Hera J g tow nolens why the “Mgmont” gig merits this description: Baal leaItor trimmings, solid nickel mounts, “Collinge” steel axles, bast hickory •hafta, steal or rubber tyres, and varnished or painted aa desired. Come and sit in ono. EGMONT GOACH A C* RRIAGE C° WHEELWRIGHTS, B9ACHBUILBE 13®, ETS. tRIUVB for Moiety-Hards f«m Isa piemen iw, Waaa Cream Separators Caakiag Mangas, Ualge Boiler Frawae, too., Stratford. Newspaper Advertising S A T one of Lis recent lectures on advertising, >*• giyen at Liverpool, England, Thomas Russeli, of Lon lon, emphasised strongly the value ol newspaper advertising. § '%k «Tfie time,” he said, “was ripe for a gpeat axtenaion of aflvorti*in %, and newspaper advertising must always be the mainstay of publicity.” He illustrated tha fact that scientific adver tising did not add to the coat of goods, but secured a material reduction of price. Indeed, the more an article waa advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could neyer have been manufactured at ail had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest.method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. fhe “OemmemftJ levies v feints e«t that — “ Urn the Arab and moot povins advertising force of tha present day is the newspaper. Here ia a field ao vast and ao eomplex that it needa t>a« moat careful Study of every -arylog eetiCition to accurately estimate its poesibllities, and a who'e *rmy of specialists aucl experts in all branahaa ef torro* a*re com® into being ”