Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 2, 1 May 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. BROftOWAY; " STRATFORD. ««■■■ A nlOJb little Dairy farm of 71 acres, freehold, all in grass and been ploughed with the exception of about 10 acres; divided into 12 paddock*-; no weeds; 5 roomed house, srable, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 per acre; very easy terms to a good man. Stock (20 cows, etc.) may he had at valuation. No. 8-934. Nice piece sheep and cattle country, eoo Acres (O R.?, and L.1.P.), about 250 acres grassed, balance good hush; 4 paddocks; 4 roomed house in fair order; 2} miles from township, school, etc; good road; o'. miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Carton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES.—For all Crops—Lawes Superphosphate, Ronemeal. MACHINERY.—Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates. Fencing Wires, Wire Netting, Staples, Sheep Dip. Calf-foods, Cow and Horae Covers. Call or Write for Quotations. A, C. BELL, Land Salesman. F ABM ft THAT ARE WB»TH BU?K. 1 \ CM ACRES, 00 aerei to InH| all in grass, all >ug 1 mite from ftreameryj 6.reom®d homo, a mall oow-ihed, ok ;od road; leaae Am about Sft years to ran at an annual rental of 12b per acre. film AM far gettfvilii. J4L IMB ACRES, 1«B7 frMAeld, 300 Edueallen Lease; 1400 in gram, II paddocks, sheep-proof fences, several acres ploughed; 4-roo road home, sheep yards, etc. ; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post irilo®. Lease haa 10 years to run. Bent of lease £lB 18a per •uu. Prie* £5 par ter*. £2MO oath. 116. MATTHEWS. GAMLIN & C° AVSTIBNEERB, LANB A.HB CCMHIBSION AMENT®, INfikEWIIIt

fHE SMARTEST CIC IN TOW N-THE "ECMOMT.” THZEX’I »o deayiag ik® fact th,a t everyone liken their “turnout” to ha ih« Mn»rt«et—he*oe w« nr® specially onteiing to the particular folk, bo* wkone farm (th®M war ti mes) are not particularly big. Her* j a low rawonf why feta “Egmoafc” gig merits thin description: Eeal ImIhor trimming*, solid niokoi mounts, “Colling©” steel axles, best hickory •haftt, Btooi or rubber tyrae, tad vnr nish&d or painted ns desired. Cora© •ad «it i» «m. EGMONT COACH & C* RRIAGE C* WHEELWRfaHffi. ME, ET«. MAMIE f«r Mn»n®y»Mmrrtn Vim In frleneaitv, Was* Orsaun Saparatoro Ohaayln Ocokiag Ikamgea. U'iqu Bailer Frantw, aft®., Stratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value ol newspaper advertising. f.'TKe time,” he mid, “was ripe for a g»©a> extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fteot that Bciontifio adver tising did not add to the cost of goods, but the more an article wafction of price. Indeed, it became, and the mor advertised the cheaper led the manufacturer is self-interest compelCertain articles ol grean keep up the quality, could never have been value to the public it not been that adver manufactured at all had large enough to warran tising ensured a sale t the putting down of the elaborate and very costly plants. Advertising was the chetip®»t method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Hi® “o®mm«ms9 prints ®«t that—“Unionbtwdly th« lr«fc and moat poVsns advertising foro® of th® present day is the newspaper. Here is a field ho vast and so eomplex that it needs the most carohil study of every varying ©audition to acoarately estimate its possibilities, and ft who'® army of Kpeciulists and experts in ol] braneh** of eoniee have some into beiaa.”