Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXVII, Issue 100, 30 April 1915, Page 2

T NEW ZEALAND LOAN . & MERCANTILE AGENCY CO. LTD. BROnOWAYj STRATFORD. A nice little Dairy farm of 71 acres, freehold, all in grass and been ploughed with the exception of about 1U acres; divided into 12 paddock*; no weeds ; 5 roomed house, s r able, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 per acre ; very easy terms to a good man. Stock (20 cows, etc.) may be had at valuation. No. 8-934 Hies piece sheep and cattle country. 600 Acres (O.R.P. and I I.P ), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2J miles from township, school, etc; good road; 5i miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Grass and Clover Seeds of all varieties.Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Carton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES.— For all Crops—Lawes Superphosphate, Boneraeal. MACHINERY. —Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Cates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman.

FARM 8 THAT ARE WO»TH ilß'Jt.. . -'m “ - 1 ■ ■ ‘ .. . • i ■ |M ACRES, 00 mtii to Imm, all in grass, all />% ; 1 »d« from araamaryj fi-roomad homo, a mall oow-shed, ok ?jod road; lease kaa about B| years to run at an annual rental of }3s per aor®. SHaa AM far J4A* MM ACRES, 1007 fracDaii. 100 Eduutlea Laasa; 1400 in grass, IS paddocks, sheep-proof fauces, several acres ploughed; 4-room-ad houaa, sheep yards, etc.} good undulating sheep country; 11 Milas from railway, 6 miles from creamery, S miles from post • atfoa. Laasa has 10 years to run. Bent of lease £lB 18s per annus. Prlea Si par asra. £2oao sash. 116. MATTHEWS. GAMLIN & C°

fHI 3S GIG IN TOW N—THE “iGMONT.” THKKB’I »o deayia§ the fact tha fc everyone like* their “turnout” to ka Ike smartest keeoe we are specially catering to the particular folk bat whose pur t<M (these war ri mes) are not particularly big. Here j ft lev reasons why Ike “Egmont” g ig merits this description: Beal lestrimmings, solid nickel mounts, “Coiling©” steel axles, best hickory •belle, steel or’rubber tyre*, and rar niahed or painted as desired. Gome cad ah ia oae. BGMONT COACH & C* REIAGE C* WHEELWRIOHTSj SdftiHBUILSE M, £T». AMU3I* for MaiseyoMarrls In ftlemeat*, Was* Cream Separators Cham plea Geekia« SJeif* Boiler Framon, etc., Ctratford.

Newspaper Advertising A T one of Li* recent lectures on advertising, a-A- giyen at Liverpool, England, Thomas Russell, of London, emphasised strongly the value oi newspaper advertising. «TJie time,” Me raid, “was ripe *or b gveaf 1 extension of advertising, and newspaper advertising nanst always be the mainstay of publicity.^ He illustrated the (iot that aoientifio adver tising did not add to the cost of goods, but the more an article waection of price. Indeed, it became, and the mor advertised the cheaper led the manufacturer te self-interest compelCertain articles of green keep up the quality, could never have been value to the public it not been that adver manufactured at all had large enough to warranting ensured a sale t the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial 'discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. ffk* “Oemmeroxa} ?«rtnfca »sk that—“UaRoubtedly fch© first and moat pot»nt advertising force of the present day i« the newt paper. Here is a field so vast and so eomplex that it needs the most careful Study of every varying ©audition to accurately estimate ita possibilities, and a whole army of specialists and experts in all branches ef ssnaw cave nm« into being ”