Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 97, 27 April 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. ■KO»«WAYj J;. STRATFORD. A Mo» little Dairy farm of 71 acres, freehold, all in grass and been ploughed with the exception of about 10 acres; divided into V2 paddock*; no weeds; 5 roomed house, arable, trapshed, hay and cowshed; '3 miles from railway, handy to school and factory. £32 per acre ; very easy terms to a good man. Stock (20'rows, etc.) may be had at valuation. No. 8-934. Nice piece sheep and cattle country. 600 Acres (O.R.P. and L.1.P.), about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2\ miles from township, school, etc; good road; 5J miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass and Clover Seeds of ail varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garton,Oats, Winter Tares, Russian Bailey, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES.— For all Crops—-Lawes Superphosphate, Bonemeal. MACHINERY.— Farmers' Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman.

THAT ARE WOKTH BW?Sf».. IM ACRE!, 60 scras to Imio, all in grass, all v, !,a U »' 1 »i ls ° from sweainory; 6-roomed houM, smi.il oow-shed, ok -i jod road; less* has about B| jaars to nut at an annual rental of 12s par acre. Prlaa AM fir fMtfwlll. J aft. ACMES, IM7 frMAeld, 31* EdiMatiflM Ltasa; 1400 m grass, 11 paddooka, sheep-proof fences, several acres ploughed; 4-room-ad fiotua, gheep yards, etc.; good undulating sheep country; 11 ailoa from railway, 6 miles from oreamery, 3 miles from post ottoa. Lease haa 10 years to run. Bent of lease £lB 18s per •naua. Prlaa £1 par tars. £2o*o sash. US. MATTHEWS. GAMLIN & C AUITISNEERB, LANS kti» t«MMI«810N ABENTI,

V*\ THI SMARTttt C"C ■" TOW N-THE "iCMONT." THMEK'I *> defying the faot tha t everyone likei their "turnout" to be tha mertesfc heaee we ere specially oatering to the p&rtioul^r (oik, bat wboie pvnee (these war tf mes) ere not particularly big. Here'j • flew reasoni why the "Igmoafc" gig merits thii description: Real leather trimming*, ■olid nickel mounts, "Collinge" steel axles, best hiokory ■hafta ateel or'rubber fcyrwt, ead Tar Dished or painted au deaired. Oome •ad lit i* oae. WHEELWrntHfI. ifASHIUSLBE Rg, «TB. MK3H *«r Maieeytlarrii ffpna In plemeafe, Wesa Oream Separators Gfcampjea Oeskisg Baages, Beiler Frames, eta., Stratford.

T one of his reoent lectures on advertising, Jiyen at Liverpool, England, Thomas I, of Lon-ioo, emphasised strongly the value o! newspaper advertising. "The time," he eaitf, "was ripe for a great extension of adverting, and newspaper advertising must always be the mainstay of publicity." He illustrated the foot that scientific adver tising did not add to the oost of goods, but the more an article wasction of price. Indeed, it became, and the mor advertised the cheaper led the manufacturer iz pelf-interest oompelCertain articles of grean keep up the quality. could never have been value to the public it not been that adver manufactured at all had large enough to warrantising ensured a sale t the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goode. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pot into an VdvertisemSfent. 9hm "Commercial K«vW prints eat that— "Ui lonbtedly tha Irnt and most potent advertising foroe of the present day is the newr paper. Here is a field so vast and so complex that it needn the • most careful study of every "aryiac oewc'ifcion to fteouraiely estimate its possibilities, and a irho'e »rmy of specialists and experts im all branehes et *er> iee have some into using."