Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 96, 26 April 1915, Page 2

HEW .ZEALAND LOAN & MERCANTILE ' AGENCY CO. LTD. *RO*OWAY, STRATFORD. A nice little Dairy farm of 71 acrss, freehold, all in grass and been ploughed with the exception of about 10 acres; divided into 12 paddocks; no weeds; 5 roomed house, stable, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 per acre; very easy terms to a good man. Stock (20 cows, etc.) may be had at valuation. No. 8-934. Nice piece sheep and cattle country. GOO Acres (O.Pt.P. and L.1.1*.), about 250 acres grassed, balance good bush; 4 paddocks; 4 rromed house in fair order; 2£ miles from township, school, etc; good road; 5.) miles to railway. Price for Goodwill £5 per acre, This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. G-1028. We have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Eape, Silver Beet, Algerian and Carton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES. —For all Crops—Laves Superphosphate,- Ronemeal. MACHINERY, —Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip. Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. SELL, Land Salesman.

FARM® THAT ARE *U*TH BU?»K (U ACRES, SO icm to lease, all in gratt, sli v’ i 1 from araamery; 6-roomed home, small cow-shod, ov y x>d road; leaae k «• about S| years to run At au annual rental of J2i par a ora. i, Prlw AM far neoSfflilll. HU ACRES, 1997 frßSfcaSiJ, 303 Edusillsn LBass; 1100 in grass, II paddocks, sieop-prcof terns, several acres ploughed; 4-room-«d hoan®, sheep yards, etc.*; good undulating sheep country; 11 .. nilat from railway, 5 miles from creamery, 2 miles from post pßco. Lease iua 10 years to run. Rent of lease £lB 18s per annus. Prion £8 par aw®. £2B»o oath, 116. MATTHEWS. GAMLIN & 0° AIIAIIRNEERA, LAND kK B 89MMIMI0W A CENTS, / istniHioi.

THK MfIARTEST GIG IN TOWN —THE “ECMOMT,” rnHEBVI ao denying tJb«t (act tha t everyone likei their “turnout” to J. tm the *m»rt«fc— -hence w® are specially catering to th® particular folk bat whose ymrae* (these war ti mea) 'are not particularly big. HereJ _ rojuona why th® “Bfimont” gig merits this description: Eeal leather trimming*, solid niok®l mounts, “Collingo” steel axles, beat hickory •halta, steel or ’rubber tym, and jar nishad or painted as desired. Come end aft im eat. COACH BOMONT & C * RRIAOE c* WHEiLWRIiIHtai, 89A8HIBUIU3E PS, dTB. Attain for MeiwpHarri* Vprm h glomeaV Wtt* Cream Skparafiora fH,—[pt— Oeekiag SBeJiac*, iUakjn letter gram in, ate., Stratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Enasoll, of London, emphasised strongly the value of dewßpap»r advertising. “The time," he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity” He illustrated tb» fact that scientific advertising did not add to tue cost of good 3, but the more an article emotion of price. Indeed, it became, and the raor acvertised the cheaper led the manufacturer fa sel compelOertain articles of grean keep up the quality, could never have bt-on value to the public it not been that adver manufactured at all had lame enough to wam.ntising ensured a sale t the putting down of the elaborate and very costly Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Th« “Commercial JUtl®* 1 " yelufcii oat that—“UeHonbtedly the first and moil povad advertising force of the present day is the newt paper. Here is a field so vast and so complex that it needs the most careful rtudy of every waiyion; «e«ditioti to accnrately estimati its possibilities, and a whole «.mnj <>l specialists and experts is ai! branches et senior nave twniie into bom#.' 1 '