Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 95, 24 April 1915, Page 2

NEW ZEALAND ~' A LOAN & MERCANTILE * -■ AGENCY CO. LTD. 1 - i BRO»QWAY ; STRATFORD. A nice little Dairy farm of 71 acres, freehold, all in grass and been ploughed with the exception of about 10 acres; divided into 12 paddock*; no weeds; 5 roomed house, s r able, trapshed, hay and cowshed; 3 miles from railway, handy to school and factory. £32 per acre ; very easy terms to a good man. Stock (20 cows, etc.) may ho had at valuation. No. 8-931 Nice piece sheep and cattle country. 600 Acres (O.R.P. and L.1.P.), abeut 250 acres grassed, balance good hush ; 4 paddocks; 4 roomed house in fair order; 2] miles from township, school, etc; good road; Similes to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and Garten Oats, ' Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. S MANURES —For all Crops—Lawes Superphosphate, Bonemeal. MACHINERY, —Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman. FARMS THAT ARE WORTH Rif?**. lit ACRES, iO acre■ to lonia, all in gran, ail L i I mile from •roamary.; 6-roomed house, email cow-shed, oa ?>od road; leans La* about Si yean to run at an annual rental of 12i par aor®. | \ ■ * - ■ ,Is Wrtm AM far gaodwlH. Mff. fetti ACRES, ICO7 frMbald, 3M Eduantiss Lease; 1400 in grass, 19 paddooka, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, ©to.; good undulating sheep country; 11 ■ties from railway, 6 miles from creamery, 3 miles from post pflios. Lease has 10 years to run. Bent of lease £lB 18s per •onus* Prise as par aero. £2006 cash. 115. MATTHEWS. GAMLIN & C° AUCTIONEERS, LANS Lit* MBS M SBSIOW ASSENT®, i in i « h i.

fHE BMARTEST CIC IN TOWN-THi "ECMONT.” THBSS’I so drying the fact tha t everyone liken their “turnout” to the MB»rteet—hemee we are specially catering to the particular folk, hot whose mn« (theta war ti men) are not particularly bi®. Hore'j H fMsonn why the “Sigmon t” gig merits thin denoription: Real leather trimmings, nolid miokel mounts, “Collinge” steel axles, best hickory aliafte, nteei or’rubber tyrea, amd varnished or painted as deiired. Oome and sat ia ewn, BGMONT COACH & C A RRIAGB C* WHEELWRIGHTS. SSACHBUILSE RB, *Ti. &OK3TB *er MUBOydEarrls f«m las |dem«uit«, Wane Cream Separators Ohampfea Oeakiag Swages. Ualga Seller frames, ete., Stratford.

Newspaper Advertising 4 T one of Lin recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value oi newspaper advertising. •‘-‘The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the foot that scientific adver tising did not add to the cost of goods, hut the more an article wafction of price. Indeed, it became, and the mor advertised the cheaper led the manufacturer fe self-interest compelCertain articles of gre&n keep up the quality, could never have been value to the public it not been that adver manufactured at all had large enough, to warrantising ensured a sale t the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Vhe “Oommema!! Stevie* p wolata eat that—“UnEonbtedly the first and most potent advertising force of the present day is the newt paper. Here is a field so vast and so complex that it needs the moat careful study of every varying eeudition to accurately estimatv its possibilities, and a who'® army of specialists and experts in all branches et cenioe i»»To ooroe into being.’*