Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 94, 23 April 1915, Page 2

NEW ZEALAND -LOAN & MERCANTILE " AGENCY CO. LTD. ■ROpOWAY, BTRATFORO. A' nice little Dairy farm of 71 acres, freehold, all in, grass and been ploughed with the exception of about 10 acres; divided into 12 paddock* 1 ; no weeds; 5 roomed house, stable, tmpshed, hay and jjpwshed; 3 miles from railway, handy to school and factory. £32 per acre ; very easy terms to a good man. Stock (20 cows, etc.) may be had at valuation. No. S-9.°,i. Nice piece sheep and cattle country. 600 Acres (OR.P. and LLP.), " about 250 acres grassed, balance good bush; 4 paddocks; 4 roomed house in fair order; 2$ miles from township, school, etc; good road; 5J miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028. We have a full stock of Crass, and Clover Seeds of all varieties.— Buda Kale, B.L.F. Rape, Silver Beet, Algerian and Garton Oats, "Winter Tares, Russian Barley,, Bran, Pollard, Prime Canterbury Sheaf Ghaff, etc. MANURES. —For all Crops—La.ves Superphosphate. Bonemeal. MACHINERY.— Farmers' Favorite Drills ('just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and 'Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman.

THAT ARE WS*TH lU;'»* lH ACRES, 10 aero to Imm, all in grass, all *V> ; 1 mile from ereamary; 6-roomed home, small oow-sh«d, ot> ' /od road; lew*© kae about Bf jaars to run as an annual rental of 12b par aero. Mat AM far geoivliJ. 14*. ACRES, ISB7 fraalieltf, S§* Education Lflase; 1400 in grans, II paddooka, sheep-proof fences, several acres ploughed; 4-room-ad house, ■beep yards, etc.; good undulating snoop country; 11 ■tilai from railway, 6 miles from creamery, 2 miles from post oStae. Lease haa 10 years to run. Bent of lease £lB 18s per anauM. Print £i par aara. £2o®o sash. 115. * MATTUEWS. GAMLIN & 0 AUSTISNEENS, LANS fc«H ■•■ MISSION AtENTB,

WE WABTiiT CIC IN TOWN-THE "ECMOMT." fflHlM'i mo deayini *h© l*>t that everyone likes their "turnout" to JL b» the w« ara specially oatering to the particular k few r*MODi why *ha "l*mo*t" gig m « rifc * fc hu deionption: Keal leather trimmbv nioW mounts, "Collinge" steel axles, best hickory ■h«ftf, ileal or'robbtr tym, aad tm nished or painted as deairad. Oome UOACH & C> RRIAGE C* WHEELWIIIHre, wtACHIUILPE Rl, £TB. MII3H far MaaaeyMaTrii F«m I* §tem«jrt» f Ww Cream Separator* Okampta Ceahiaf Baa«c«. U»k* Veiler IhuH, ate., Stratford.

Newspaper Advertising T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value ol newspaptr advertising. s'The time," he flaid, "was ripe for & g&ea> extension of advertising, and newspaper advertising must alwnys be the mainstay of publicity," • He illustrated the f«ot that scientific adver tising did not add to the cost of goody, but the more an article wasction of price. Indeed, it became, and the mor advertised the cheaper led the manufacturer 1j self-interest compelCertain articles of grean keep up the quality. could never have been value to the P™io it not been that adver manufactured at all had larffe enough to warranting ensured a . oale B t the putting down of the elaborate and very costly plants. Adverthe wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Wh» "Oammeraift! lSsvieii p ?elnt« ©at that— "V*Houbtedjy tha imt and m«i pwtar.t advertising foroe of the present day is the newspaper. Hore is a field so vast and to vomplex that it neads da« most careful Study of every *aryini aeucttioD to »oourately ©atimafci its poaßiMUtia«, aud a *rho)v army o< specialists, »ud experts ia all bran«haa of aaniee u*~r* com© into beiag "