Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 93, 22 April 1915, Page 2

rNEW ZEALAND M t .. ; LOAN & MERCANTILE AGENCY CO. LTD. ■s BROeBWAY, STRATFORD. A nice littlii Dairy farm of 71 acres, freehold, all in grass and been ploughed with the exception of about 10 acres; divided into 12 paddock*; no weeds; 5 roomed house, stable, trapshed, hay and cowshed; .‘1 miles from railway, handy to school and factory. £32 per acre; very easy terms to a good man. Stock (20 cows, etc.) may he had at valuation. No. S-934 Nice piece sheep and cattle country. 600 Acres (O.R.P. and L.T.P.), about 250 acres grassed, balance good hush; 4 paddocks; 4 roomed house in fair order; 2J miles from township, school, etc; good road; 5} miles to railway. Price for Goodwill £5 per acre. This is a splendid opportunity for a man of limited capital, as owner has other property, and will sell this on almost any terms to a bona fide purchaser. No. 6-1028; We have a full stock of Crass and Clover Seeds of all varieties.— Buda Kale, B.L.E. Rape, Silver Beet, Algerian and G'arton Oats, Winter Tares, Russian Barley, Bran, Pollard, Prime Canterbury Sheaf Chaff, etc. MANURES.-rFor all Crops—Lawes Superphosphate. Monomeal. MACHINERY.—Farmers’ Favorite Drills (just arrived), Disc Spike and Link and Chain Harrows, Ploughs, Gates, Fencing Wires, Wire Netting, Staples, Sheep Dip, Calf-foods, Cow and Horse Covers. Call or Write for Quotations. A. C. BELL, Land Salesman. FARMS THAT ARE WQSTH BU?)t . ftM ACRES, 80 lent to lease, oil in grass, all *. v’g ; 1 mile from VMmsrjj 6.roomed house, small cow-shod, o*. x>d road; lease hjws about S| years to run at an annual rental of 12s per sore. Fries am far getdwli). Mfl ACRES, 1887 frMfeaii, 380 Educaiisn Lease; 1400 in crass, 11 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc. ; good nndulating sheep country; 11 ■tiles from railway, 6 mile* from creamery, 2 miles from post Lease has 10 years to run. Bent of lease £lB 18s per Pries Af per a ere. £26«0 cash. 116. MATTHEWS. GAMLIN & C AVSTIANEERB, LAMB ARB SOHMIBBION ABINTB, IMlilVltl, i U.J f E SMARTEST CIU IN TOWN—THE "EGMONT.” THKBC’S bo denying the fact tha t everyone likes their “turnout” to bn the smartest —hence we are specially catering to the particular folk, hot whose purse* (these war f i mes) are not particularly big. Here‘j p few reasons why the “Bgmont” gig merits this description: Beal loatrimmings, solid nickel mounts, “Collinge” steel axles, best hickory •hafts, steel or rubber tyres, and var nished or painted as desired. Gome end ait is eas. EGMONT COACH & C* RRIAGE (T WHEELWRIGHTS, SBACHBUILBE RB, ETS. AfHKilB fetr Misnylarrii Fern In plemeat», Wasa Cream Separators diepl— Oeekiag Beanes, UnifU Boiler Frants, eto., Stratford.

Newspaper Advertising I ; 1 4 T one of ids recent lectures on advertising, given at Liverpool, England, Thomas Eussell, of London, emphasised strongly the value ol newspaper advertising. iiThe time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific adver rising did not add to the cost of goods, but the more an article wafction of price. Indeed, it became, and the mor advertised the cheaper led the manufacturer t j self-interest compelCertain articles of grean keep up the quality, could never have been value to the public it not been that adver manufactured at all had large enough to warrantising ensured a sale t the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial’ discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not i was good enough to put into an advertisement. ffhe “Commercial ydnfci ons that—“Unloabtedly the *r«b and most potent advertising force of the present day is the newt paper. Here is a field so vast and so complex that it needs the most oarefnl study of every varying condition to accurately estimate its poesihilitiea, and a who e army of specialists and experts in all braceheo of sen Loe iuv?e some into losing,