Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 88, 16 April 1915, Page 2

NEW ZE ALA >T * v LOAN & MERCANTILE AGENCY CO. LTD. BROaOWAY;, STRATFORD. |ii ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep and cattle country. About 150 acres foiled and grassed, balance good btwh. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 80s per acre, with £2OO cash, or loss to • bon* fide buyer, balance at 5 per cent. N 0.6-1037 Uf ACRES Leasehold at 1b per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rates £7. 1| miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging lor Dairying Land. No, 0.1030. Itt ACRES Freehold, all in grass, oS*;’ry!ng 50 cows and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aailway S miles; good roads. Price £l7 10s per aero, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved she«p country as payment. No. 9-1106. A. C. BELL, . • - Land salesman. FARMS THAT ARE WORTH 3D:’IK. US ACRES, 80 acrai to lease, ail in grass, all v’rm ; 1 mile from creamery,; fi.roomed house, small cow-shed, ox. >od road; leas* baa about it years to run at an annual rental of 12 1 per acre. Frias AM far gaodwiii. jtf, ■MI ACRES, 1«97 freehold, Iwi Eduaailon Lsass; 1400 in grass, II paddocks, sheep-proof laouea, several acres ploughed; 4-room-ed house, sheep yards, eto..j good undulating sheep country; 11 ■ilea from railway, 6 miles from creamery, 2 miles from post P*oe. Lease has 10 years to run. Rent of lease £lB 18s per annum. Frloa £B par tore. £2660 cash. 115, MATTHEWS. GAMLIN & C° AIIBTISNEERS, LANS ANR B§M MISSION A9ERTB, IHnEW I I B,

THK •MARTKST CSC IN TOWN—THE 11 EG (MO NT." THKBB’I so denying th* fact that everyone liken their “turnout” to bt the smart**!—heaee we are specially catering to the particular Mb, but whose penes (then* war times) are not particularly big. Her® j ft iew reason* why the “Igmont” gig merits this description: Beal leather trimmings, solid nickel mounts, “Colling©” steol axles, best hickory shells, steel or rubber tyres, and varnished or painted as desired. Come •nd aid in one. / EGMONT COACH & C A RRIAGE C* WHEELWWIiM.f®, teABHDUILRE RS, £TO. Attflnn fer MasaeynMarris farm las Hlemaemt*, Was* Cream Separators Oiawplen Oeeklag Ranges, [Uni** Boiler Frames, etc., Stratford.

Newspaper Advertising 4 T one of Lis recent lectured on advertising, giyen at Liverpool, England, Thomas Eusseli, of London, emphasised strongly the value of newspaper advertising. "The time,” K® laid, “was ripe for a gvoaiaxtension of ®dvßrti»ir,f, and newspaper advertising must always be the mainstay of publicity." H® illustrated th® slot that scientific adver tising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of groa value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for tha cale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Ww “o*mmem*S KevW ptfota oat that—“UeSoabtedly the Irst and ano«(i potent advertising force of tb« present day is the newspaper. Here is a Held ho vast and so eomplex that it needs the most careful iibudy of every *aryinj| eeviostion to aocnrately estimate its possibilities, and a wbo\, army of specialists and experis in all hr an shea ef eenioe bare eoiae into being.”