Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 87, 15 April 1915, Page 2

NEW ZEALA "I*Tl\ LOAN & MERCANTILE AGENCY CO. LTD. BROnOWAT, STRATFORD. 7ft ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep t*n<l oattle country. About 150 lores felled and grassed, balance good bach. Iron whare. Situated within three milos railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 80s per acre, with £2OO cash, or loss to • bona fide buyer, balance at 5 per cent. N 0.6-1037 •It ACRES Leasehold at 1b per acre, 420 acres grassed. Nice easy country, divided into 8 Bheep proof paddocks. 4-roomed housi. Rate* £7. IJ miles to township, 3 miles to railway. Price £5 per aero goodwill, easy terms to a good i«an, or may consider exchanging for Dairying Land. No. 6.1030. .Itt ACRES Freehold, all in grass, carrying 50 covs and sheep, 6 roomed house. Creamery, School, and 'Phone within few minutes. Aailway 5 mile*; good roads. Price £l7 10s per aero, which we consider really cheap. Easy termß to * good man, or owner will consider taking good quality lightly improved she«p country as payment. No. B-1106. A. C. BELL, "~ - - Land Salesman. THAT ARE WBSTH BU'?K. lit ACRES, SO mtm to lease, all in gran, all *■'■'*, / 1 mils from •jraamaryii 6-roomed houia, email cow-shed, ow «jx>d road; leas© about Si yearn to run at an annual rental of 12s gar acre. Priea AM for gee&BHi. 141* SMI ACRES, 1197 fradaaU, 3M Edueailan Lima; 1400 in grass, IS gaddookfl, sheep-proof fauces, several acres ploughed; 4-room-ad houaa, sheep yards, eto.j good undulating sheep country; 11 ■ties from railway, 6 miles from creamery, 3 miles from post ©*ce. Lease haa 10 years to run. Rent of lease £lB 18s per •nana, Prlea fit par aara. £2oto oash. 115. MATTHEWS. GAMLIN & C IHBIIRNEERS, K.ANR kHB S6MUIBBIOR ASERTS, INIVEIIII, THE SMARTItT CIC IN TOWN-THE "EGMONT." T ROUE'S mo deaying th* laot that everyone liken their "turnout" to bo the eaoartett—hamoa wo are specially oatering to tho partioulfcr folk, but whoso pmrsoa (thoso war fci mea) are not particularly big. Hera'j • iew reason* why tho "Bgmomt" g ig merits this description: Real leather trimmings solid nickel mounts, "Collinge" steel axles, best hickory shaft*, stool or rubber tyres, aad var nished or painted as desired. Gome •ad ait ia emo. EGrMONT IX) ACS" i C 4 RRIAGE C* WHEELWRIRHfS, SSACHBUILBE RB, £TB. BjCWSIR for Maisey»Marrii farm In pleateat*, Was* Oroam Separators Okaaspioa OooUag Isnsjss, SFaJtm Boiler Frames, ate., Stratford.

Newspaper AdvettisinJiyen at Liverpool, England, Thomas 1, of Lonlon, emphasised strongly the value ol newspaper advertising. "TKe time," He laid, "was ripe for a g*ea> extension of advertising, an( l newspaper advertising mast always he the mainstay of publicity," He illustrated the f act tKat scientific adver tising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article waa advertised the cheaper it became, and the moie self-interest compelled the manufacturer fn keep up the quality. Certain articles of grea value to the public could have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial dLuovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was net true was good enough to put into an advertisement. ffbe "OemmercieJ Berkf' 1 feints out that—"Vmloubtediy the ftrai and mwt potent advertising force o! the present day is the newspaper. Here is a field so vast and so eomptax that it needs the most oarefnl jtudy of every *arying eati tion to aeonrstely estimate its possibilities, and a who s army of specialists and experts in all braneliM of eer*tee hare eome into being."