Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 85, 14 April 1915, Page 2

.*. * ' -"Mi .—a-i*- Ar. ' ''Ab , m"( .- .. NEW ZEALA 4jS6 * LOAN & MERCANTILE - AGENCY CO. LTD. BROftQWAY, STRATFORD. * 'i * • TM ACRES L.LP. at £l4 per annum. Really good, strong clean sheep anti cattle country. About 160 acres felled and grassed, balance good both. Iron whare. Situated within three miles railway and six mile* to township. Motor ro?d within one mile. Rates £2 5s pe>annum. Price for goodwill 80s per acre, with £2OO cash, or less to • bone fide buyer, balance at 5 per cent. N 0.6-1037 CM ACRES Leasehold at la per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-rooraed hous-d. Rates £7. IJ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging lor Dairying Land. No. 0.1030. , ( Ift ACRES Freehold, all in grass, carrying 50 cows and sheep, 8 roomed . house. Creamery, School, and ’Phone within few minutes. Aailway 6 bQm ; good roads. Price £l7 10s per aero, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved she«p country as payment. No. 9-1106. A. C. BELL, ~ Land Salesman. FARMS THAT ARE WOATH BUrK. Iff ACRES, 10 aeraa to lease, all in grass, all v’ >n fe ; 1 mile from creamery;; fLroomed house, small cow-shed, ow [:■ »d road; leaae haa about Si yean to ran at an annual rental of 12a per acre. trial AM far gaoiwlll. hi* MU ACRES, 1187 fraafcaid, tea Education Lease; 1400 in grass, II paddocks, sheep-proof tan®s, several acres ploughed; 4-room-ad house, sheep yards, efco.jj good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post afloe. Lease haa 10 years to run. Rent of lease £lB 18s per annum. Prlee £S par serf, £”.060 oaih. 116. MATTHEWS. GAMLIN & 0° AUCTIONEERS, LANS AAg B®KMISSION ABEHTB, I m E V I • B, r^ii fHI SMARTISH CIC IN TOWN —THI "EGMONT.” THIU’I no denying the fact that everyone likes their “turnout” to ha the smartest —hence we are specially catering to the particular talk, bat whose pnrsen (these war ti in os) are not particularly big. Here'll g taw reasons why the “Egmont” g ig merits this description: Real leaCber trimmings, solid niokel mounts, “Collinge” steel axles, best hickory thafta, steal or rubber tyres, and var nishod or painted as desired. Oomo •nd ait in am. EGMONT COACH & CARRIAGE C* WHEELWRISHTS, SBACHBUILiERB, ETC. S4W3VB tar Ma»sey»Harriß fam ImjjJemaentw, Wsw Cream Separators Champion Oeoking Bengal. Boiler Frames, eta., Stratford.

Newspaper Advertising - A T one of Lie recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. "The time,” he sail, “was rip® for a groat extension of advertitir g, and newspaper advertising must always be the mainstay of publicity/' He illustrated the f act that scientific adver tising did not add to the cost of goods, bat secured a material reduction of price. Indeed, the more an article wae advertised the cheaper it became, and the moie self-interest compelled the manufacturer <n keep up the quality. Certain articles of grea value to the public could neyer have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great oommeroit.l discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was nat Ivuo was good enongh to pnt into an advertisement. «%• “Oemmeroial Kefirr*" points onfc that—“ Undoubtedly tho Arab and moat potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most oarefnl study of every * ary mg eoncitlon to accurately estimate its possibilities, and a who‘.9 army of specialists and experts in all branches pf *en ice have books into being.’’