Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 83, 12 April 1915, Page 2

f r ■ NEW ZEALA " Tl ' LOAN & MERCANTILE ~ ' AGENCY CO. LTD; BROADWAY STRATFORD. ; , . . ' "' * flO ACRES L.I.P. tfc £l4 per annum. Really good, strong clean sheep end cattle country. About 160 acres felled and grassed, balance good bush. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile Rates £2 6s pcannum. Price for goodwill 80s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 6 per cent. N 0.6-1037 i 69 ACRES Leasehold at la per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roornod houa«. Rates £7, IJ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6-1030. j|M ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aailway 6 miles; good roads. Price £l7 10s per acn®, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved she«p country as payment. No. 9-1106. A. C. BELL, Lsnfi! Salesman. FARMS'THAT ARE WORTH BO?3k 111 ACRES, 60 acres to lease, all in grass, all * ,f >ng y 1 mile from ftreameryj; 6-roomad Louse, email cow-shed, ok x)d road; lease kaa about 8} years to run at an annual rental of 12s g®r acre. trim £3f far g«ad«Hb US. SMI ACRES, 1187 frMfcali, 3t» Edueslion Lease; 1400 in grass, II paddooka, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheop country; 11 miles from railway, 5 miles i tora creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. PrlM £8 Mr *w», £2OBO cash, 116. MATTHEWS. GAMLIN & C° AUCTIONEERS, LAMB km BBHMIBBION ABEMTB, IN«k1 W I 0 B. IE SMARTEST, CIO IN TOWM-THE fI EGMONT. v> THULE’S no'denying the fact that everyone likes their “turnout” to he the smartest —henos wo are specially catering to the particular folk, but whose purses (those war ti mes) are not particularly big. Hero’ti g it w. reasons why the “Kgmont” g ig merits this description: Real ieither trimmings, solid niokel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and var ciahed or painted as desired. Come and sit in one. EGMONT GOACH & O* REIAGE C a WHEELWRiAHTS. ••ACHRUiLBE dTB. ffiffiffifJTSl for M»SMy»Xarrie Worm Implement*, Wesa Or® am Separators Ohamplen Oeeklng ttaxigea, ilJahpt Seiler frames, *to., Stratford.

Newspaper Advertising 4 T one of Lis recent lectures on advertising, giyen at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper (advertising. “TEb time,” fee said, “was ripe lor » groat extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that acientifso advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article wae advertised the cheaper it became, and the more self-interest 'compelled the manufacturer to keep up the quality. Dertain articles of groa value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. Tho great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement, Eht ‘‘OommereiaS Eevlew 1 ' folnta oat tfenfc—“Uaicnbbedly the first and most potent advertising force of the present day is the newspaper. Here is a field so raat and *o complex that it needs the moat careful »tndy of every «*ryinfl camdition to accurately ©atimat} its possibilities, and a whole army of specialists and experts ia all branehes of Iw ;x*7» m« Into bemg,"