Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 82, 10 April 1915, Page 2

NEW ZEALA >r,v ‘ LOAN & MERCANTILE - AGENCY CO. LTD. BROftQWAY) STRATFORD. f*i *' ‘' ' v * 711 ACRES L.I.F. at £l4 per annum. Really good, strong clean aheap ana cattle country. About 150 »ci*es felled and grassed, balance good boeb. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s pc’ annum. Price for goodwill 30s per acre, with £2OO cash, or loss to • bona fide buyer, balance at 5 per cent. N 0.6-1037 |(| AOREB Leasehold at 1b per acre, 420 acres grassed. Nice easy country, divided into 8 sheep proof paddocks. 4-roomed hou&s. Rates £7. miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6-1030. 1M ACRES Freehold, all in grass, ©iTrying 50 cowe and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aailway 6 miles; good roads. Price £l7 10s per aero, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved ahe*»p country as payment. No. 9-1106. A. C. BELL, > - - ~ Land Salesman. FARMS i THAT ARE WOSTH BO;*K. i * lit ACRES, 80 acres to lease, all in grail, all v’ HI H ; 1 mile from •raamaryt; 6. roamed house, small oow-shed, ot. g x>d road; lease i haa about 8| years to run at an annual rental of 12s per acre. Prtea am fer geoetaii). 14^ 3 . • Mil ACRES, 1897 frcchelA, Sitt Education Lease; 1400 in grata, II paddocks, iheep-proof feaoes, several acres ploughed; 4-room-ad bouse, sheep yards, etc.'; good undulating sheep country; 11 Wiles from railway, 5 miles frnm creamery, 2 miles from post pffoa. Lease has 10 years to run. Rent of lease £lB 18s per . annum. Prloe £S por acre £;o#o cash. 116. MATTHEWS. GAMLIN & C° AHS7ISNEERB, LAMB 89BSUI88IO* AQEHTB, 1

THE «M AKTKITi CIQ BN TOWN — THE “EGMONT.” HEKB’I no denying the fact that everyone likes their “turnout” to bn the smartest —hence w® are specially catering to the particular folk, but whose furies (these war fci mes) are not particularly big. Here'-i g Jew reasons why the “Bgmont” g ig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory ahalta, steel or rubber tyres, and var oished or painted as desired. Come and ah in one. EGMONT COACH & C * RRIAGB C* WHEELWRIttHITS! C6ACHGSUILBE Hi, £76. MBUTS fer MasseyaKarr!s Veras laa flenents, Woe* Cream Separators Ohnasflen Oeeking Benges, JJnifn Seller frames, eta., Stratford.

Newspaper Advertising AT one of lie recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of Lon lon, emphasised strongly the value oi newspaper advertising. "The time,” H» said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goodki, but secured a material reduction of price. Indeed, the more an article was* advertised the cheaper it became, and the more self-interest compelled the manufacturer vr» keep up the quality. Certain articles of grou value to the public could neyer have been manufactured at all had it not been that adves.iring ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapen method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to pul into an advertisement. fhe “OommemaS points out that—“UaHoubtedly the irst and most potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying eawcition to aocurately estimate its possibilities and a who.jj army of specialists and experts is all branohes ef senice have eome into being.”