Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 80, 8 April 1915, Page 2

NEW ZEALA ■*T"O LOAN & AGENCY CO. LTD ■ROftOWAYj STRATFORD. Tft ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep and cattle country. About 160 acras felled and grassed, balance good buah. Iron whare. Situated within three miles railway and six mile* to township. Motor road within one mile. Rates £2 5s per nnnum. Price for goodwill 80s per acre, with £2OO cash, or less to i bona fide buyer, balance at 5 per cent. N 0.6-1037 fff ACRES Leasehold at lg per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed hous*. Rates £7. I| miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good u,an, or may consider exchanging for Dairying Land, No. 8.1030. Iff ACRES Freehold, all in grass, carrying 60 cown and sheep, 6 roomed house. Creamery, School, and 'Phone within few minutes. Aailway B mile*; good roads. Price £l7 10s per acw, which we consider really cheap. Easy terms to a good man, or owner will consider taking mjod quality lightly improved shevp country as payment. No. 9-1106. ► -;. -- A. C. BELL, ,__ ... . _- ..„- - LafM j salesman. FARM* THAT ARE WOKTH 8U?3».. Iff ACRES, W mni to Imm, all in grass, all fc.'oujj ,< 1 mile from mc—w*rjii 5-roomed houet, email ooir-shed, ok gjod road; leas* fcaa about i| years to run at an annual rental of 12s par »cro. Prln AM far g««iv!li* J* Sfti ACMEB, .Ifß7 frtMalA, Iff Edwatlra Laasa; 1400 in grass, II geddooka, sheep-proof fences, several acres ploughed; 4-room-od houae, sheep yards, ©to.,; good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post pSce. Leas* haa 10 years to run. Rent of lease £lB 18s per uiu. PrlM £1 par aera. £2ofo oaih. 116. MATTHEWS. GAMLIN & C ( AUCIISNEERI, LAWS LHti fSKMISfiIOW ASEMTS, INIKIWII i.

■?«**, iSKSfe THE •MART!IT OIQ IM TOWN-THI "ICMOMT." fllHiaUß'l mo demyinf tJw» Isot that everyone like* their "turnout" to LJ i folk, bat whose parse* (these war times) are not particularly big. Her« J ft saw renting Wikj the "Egsnoat" fc'g merits this description: Eoal leather trimmings, solid niokel mounts, "Gollinge" steel axles, best hickory •hafts, it—l or rubber tyres, a*d var Dished or painted as desired. Oome •ad ait ia erne. EGMONT COACH * CARRIAGE C* WHEELWIIiaHfa, StACH BUI LEERS, «Ti. l«|Nlf fur MaiMyMarris rum la-kjlemeaW, Wasa. Cream Separators Okamflea Geeklag Hii-||— ILab]m Beiler Frames, ete., Stratford.

Newspaper Advertising T one of bin recent lectures on advertising, • gixen at Liverpool, England,' Thomas Russell, of Lonion, emphasised strongly the value ol newspap.tr advertising. "The *ime," h"» caii, "was ripe *or a gaeat extension of advertising, and newspaper adver* tiling must always be the mainstay of publicity." He illustrated lha fact that scientific advertising did not add to the cost of gooda, but seoured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer in keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that advetiising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which' was nat true was good enough to pui into an 4'dvertiiemfcnt. Vh« "Oemuemtl M»tW'' paints oob timfc— "Uelombtedly the iriit and most potent ad?9rtising foroe of the present day is the newspaper. Here is a field so rast and so eomplex that it needs the most careful tftody of every "»aryiag oeucitioo to accurately estimate its possibilities, and a who d araiy of specialists and exparts ia all branches of service hare some into being."