Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 76, 1 April 1915, Page 2

-.•-NEW ZEALA' Tl ' LOAN & MERCANTILE ■ V AGENCY CO. LTD. ■ROADWAY. STRATFORD. 111 ACRE! L.I.P. it £l4 per annum. Really good, strong clean sheep ana cattle country. About 160 acres felled and grassed, balance good buah. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to • bona fide buyer, balance at 5 per cent. N 0.6-1037 111 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rate* £7.’ 1J miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good u.an, or may consider exchanging for Dairying Land. No. 6.1030. tM ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed ’ house. Creamery, School, and Thone within few' minutes. Aailway 5 mile’'; good roads. Price £l7 10s per ac-vj, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved she«p country as payment. ■ No. 9-1106. A. C. SELL, Land Salesman.

FARMS THAT ARE WORTH BU?)U Id ACRES, 80 min to Imm. all in grass, all v-’" I K ; 1 mile from dreamery,; 6-roomed home, small oow-shed, ok road; lease kM About it jean to nut at an annual rental of 12s per acre. FrkM IR far geodwin. 14C. MSS ACRES, IM7 frMheli, 1U Edueatlen Lease; 1400 in grass, IS paddooka, sheep-proof fecoc-s, several acres ploughed; 4-room-ad Loom, sheep yards, etc.; good undulating sheep country; 11 Miilaa front railway, 6 miles from creamery, 2 miles from post pMoe Lease has 10 years to run. Rent of lease £lB 18b per tsnnnsßi Prloa £1 par aera. £IOOO cash, 116. MATTHEWS. G AMLIN & C° AHSTISNEERS, LANS kNH SSM MISSION AOENTS, ft INItEWIII.

THK •MARTIIT CIG IN TOWH-THE "EGMONT.” THKEE’I bo denying the fact that everyone likei their “turnout” to ha the anmfceat —hence ‘/e are specially catering to the particular felk, bat whose parses (fcheae war ti mea) are not particularly big. Herc'.i lew reaaouf why the "Igmont” g ig merits thin description: Real leacbe( tiinnimi ) aolid nickel mounts, “Collinge” steel axles/ best hickory •halta, eteel or rubber tyree, and var cished or painted as desired. Oome and ah in one. EGMONT -TfOACH & CARRIAGE C a WHEELWRIIMTB, CtACHBUIL.DE M, ETC. MiniV far MtiNpXsrrii fens !■ plement., Wats Cream Separators Chen plea Oeeking la ages, Uniqm Boiler frames, a to,, Stratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, *-*■ given at Liverpool. England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. "The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the &ot that scientific advertising did not add to the cost of good-J, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer no ’keep up the quality. Certain articles of grna value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Eerier” point* out that~“UmSonbtedly the first and moot potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that it needs the most careful study of every varying ewiciition to accurately estimate its possibilities, and a whole army of specialists and exports in all branches ef service hare some into being.”