Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 75, 31 March 1915, Page 2

NEW ZEALA ' T,v LOAN & MERCANTILE AGENCY CO. LTD. BROnOWAY, STRATFORD. ACMES L.I.P. at per annum. Really good, strong clean sheep ana orttle country. About 160 acres felled and grassed, balance good both. Iron whare. Situated within three miles railway and six mikfl to township. Motor road within one mile. Rates £2 5s pc annum. Price for goodwill 30s per acre, with £2OO cash, or loss to • bona fid© buyer, balance at 5 per cent. N 0.6-1037 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed bouse. Rate” £7 *fj m aes to township, 3 miles to railway. Price £5 per acre goodwill, easy terms tola good in an, or may consider exchanging lor Dairying Land. * No. 6-1030. ACRES Freehold, all m grass, carrying 50 cows and sheep, 0 roomed house Creamery School, and ’Phone within few minutes. Aailway 6 miles; good roads. Price £l7 10s per aw, which we consider rosily cheap. Easy terms to a good man, or owner will consider kMhi n<r good quality lightly improved ahe«p country as payment. * * H No. 9-1106. A. C. BELL, » Land Salesman.

FARMS THAT ARC WORTH HI acres, 60 mtm to lease, all in put. all V" { > 1 mil ® from orMMfjij 6-roomed homo, mall oof»ih#d, ok f X)d road; I®*## haa aboat 11 joari to ran at an annual rental of J2i per *or«. Prlaa AM tar geedwlll. 14fl * MCI ACRES, IM7 fraMaiS. IM Edueallea Lmm> 1400 in grass IS paddocks, sheep-proof fencos, several acres ploughed; 4-room-a i M p ynrda, etc.,; good undulating sheep country; 11 ~;Ua railway, 6 miles from creamery, 2 miles from post ggoi ht m n h*t 10 years to run. Rent of lease £lB 18s per aaaaa. Prloe £1 par aara. £2oao sash. 116. MATTHEWS. GAMLIN & 0° / AHOXISNICRS, LAMS ANfl SOM MISSION AQENTS, \ I

XHI MARTItT CIB IN TOWH-TH* "ECMOHT.” mnwt'i ao denying the feet that everyone like* their “turnout” to jL‘ the iurtti* we ere specially catering to the particular Mk bat wboM pnnee (theee war Mines) are not particularly big. Her* , M the gig merit* thli deioription: Real leather trimming* solid nickel .mounts, “Collinge” steel axles, best hickory •hafla, eteel or’rubber tyros, a»d varnished or painted aa desired. Gome EGMONT OOACH a CARRIAGE C° ■HiILWBUMW, •MCHIUIUKM, IT* um, hr IfiaitiiWirTll fn Wm* Owmi fl.prr.tort jCJaifn Boiler frame*, ete., Btratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Bnssell, of London, emphasised strongly the value of newspapsr advertising. J-'The time,” lit said, ‘‘was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the move self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. ’Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Ownmomal Bortov*’ point* oat that—"U»Soabtodly the flmb end moot potont advertising force of tho prooont day is the newt-paper. Here is a field so vast and ao complex that it neods tho most careful itudy of ovory Maying oeadition to accurately estimate it* poosibilitioo, and a whokj army of specialists and experts w all branahoo of aorrioe haro oomo into being ”