Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 74, 30 March 1915, Page 2

NEW ZEAL A ' r,x LOAN & MERCANTILE |v' : . / : . AJ-ENCY CO. LTD. BRO»OWAY } STRATFORD. |N ACRES L.I.P. at £l4 per *nnum. Really good, strong clean sheep ana cattle country. About 160 acres felled and grassed, balance good bneh. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 80s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 «N ACRE* Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-ropmed house. Rate-' £7. I| miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good u,an, or may consider exchanging for Dairying Land. No. 6.1030. > IN ACRE* Freehold, all in grasa, carrying 50 cows and sheep, 6 roomed i bouse. Creamery, School, and ’Phone within few minutes. Aailway 5 miles; good roads. Price £l7 10s per ac-x>, which we consider really cheap. Easy terms to a good man, or owner will consider good quality lightly improved she«p country as 1 payment. No. 9-1106. A. C. BELL, Land Salaiman.

FARMS THAT ARE WORTH OUVK |4t ACRES) 60 mtm to Imm. all in grata, all : 1 mil# from / flraamery.; 6-roomad house, a mall oow-thed, ok )d road; leu* has about S| yoart to ran at an annual rontal of ;13a par aora. Prfca M far gaathain. 14*. Ml ACRES) INI fraahalp, M Edues (lea Laata; 1400 in grass, IS gaddooka, sheep-proof f shoos, several acres ploughed4-room-ad booM, a heap yards, etc., j good undulating sheep country; 11 Bills from railway, 6 miles from creamery, 3 miles from post iSoi, Lease hsa 10 years to run. Bent of lease £lB 18s per aiiUi Prlaa AS par aara. £2oao oaah. 116. MATTHEWS. GAMLIN & C° I AVSXISNEERS, LANS KNSSSM MISSION AS ENTS,

THI •MARXISTQIC IN TOWH-THE "ECMONT. 1 * mHKBI’I no the fact that everyone likes their “turnout” to JL ftp |he siarttt* hence we are. specially catering to the particular folk, bnt whose peraae (these war ti • few reasons why the "Igmont” c thnr trimmings, solid nickel mounts, shells. sled or rubber tyrea, and var and ait in mes) are not particularly big. Here'j ig merits this description: Beal lea“Collinge” steel axles, best hickory oished or painted as desired. Oome EGMONT OOACH & CARRIAGE C a WNIKLWRItNTt. MA6MBUILBE Rl, £T«. MP]H hr Mseasj Wsrrls Vans Implement*, Wasa Cream Separators .Unite Seiler frames, ete., Stratford.

Newspaper Advertising A T one of Us recent lectures on advertising, given at Liverpool, England, Thomas i Bussell, of London, emphasised strongly the value of newspaper advertising. •••'The time,” ha sail, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the oost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer in keep up the quality. Certain articles of grea value to the public could neyer have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the vjit of man for the sale of honest goods. The great commercial discovery of the age was that It did not pay to advertise unless the goods Advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. fhs “ Commercial Merle*-*’ peinta onfc lonbtedly the «mt and most potent adrertiiing force of the preeent day Si the newspaper. Here is a field so raat and so complex that it needs the most careful study of every "trying eeadition to accurately estimate its possibilities, and a whole army of specialists and experts in all branehee et aerrioe hare acme into being.'’