Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 73, 29 March 1915, Page 2

-NEW ZEALA * TI ' • I I : ' ' ' , ■ LOAN & MERCANTILE AGENCY CO. LTD. BROaOWAYj STRATFORD. .') -• ■ ■ .. ' ||§ ACRES L.I.P; at £l4 per annum. Really good, strong clean sheep and cattle country. About 150 acres felled and grassed, balance good bnflh. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or less to a ‘ bona fide buyer, balance at 5 per cent, N 0.6-1037 * 469 ACRES Leasehold at 1b per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rate» £7. Ii miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6.1030. tM ACRES Freehold, .all in gras*, carrying 50 covro and sheep, 8 roomed bouse. Creamery, School, and ’Phone withm few minutes. Aailway S mile*; good roads. Price £l7 10s .per aero, which we consider really cheap. Easy terms to a good man, or. owner will consider good quality lightly improved she«p country as payment. r ..fi No. 9-1106. A. C. BELL, Land Salesman.

■f FARMS THAT ARE WO»TH 10 's' |M ACRES, 60 mtm to Imm, all in gran, all v’ ,1 -b i 1 mile from flMamotTU 5-roomed house, amaU cow-shed, ok ,v>od road; leasa Am about 8} years to run at an.annual rental of 12a par aoro. Prlaa AS! far saadwlll. M. . ACRES, 1607 fraakolS, IM Education Laaaa; 1400 in grass, II paddocks, sheep-proof fences, several acres ploughed; 4-room-ad booM, sheep yards, etc..; good undulating sheep country; 11 from railway, 5 miles from creamery, 2 miles from post has 10 years to run. Bent of lease £lB 18e per u Prlaa £i par aara. £2090 cash, 115. MATTHEWS. GAMLIN & O "10, AHSXISNIERIi LAHR k* ■ BSMMISSION AOENTS, IRSkEWSSI. m HI SMARTIBT CIC IH TOW M-THi “ICMOHT.” THERE’S no denying the fact tha t everyone likes their “turnout” to la the smartest—hence we are specially catering to the particular Mk bat whoM parses (thoM war ti mes) are not particularly big. Here's K daw reasons why the “Egmoat” g ig merits this description: Beal leathar. trimmings solid nickel mounts, “Collinge” steel axles, best hickory ihalia, steal orrubber tyrea, and var nished or painted as desired. Oome •ad aft ia one. EGMONT COACH & C * RRIAGE O* WHEEL WRISHTS, SSACHEUILRE US, ATI. MHOVR far Ms§eey«Harris Fans Implement*, Was* Cream Separators t, iUaitu Boiler frames, etc,, Stratford.

Newspaper Advertising A T one of Lie recent lectures on advertising, 1 ■ given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. “The time,” He said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” V He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mora self-interest compelled the manufacturer In keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very, costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not t me was good enough to pn* into an advertisement. The “Commercial Bariev'* prints oat that—“ Undoubtedly the irst end bum* potent advertiling force of the present day is the newspaper. Here is a field so vast and so complex that it needs the moat careful Study of every varying eoadltion to accurately estimate its possibilities, and a whole army of specialists and experts in all branahea et eenioe have tome into being.”