Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 73, 27 March 1915, Page 2

; NEW ZEALA* T,V Ii)AN & MERCANTILE kGBNGY CO. LTD. ■ROADWAY, STRATFORD. ) ACRE! L.I.P. at £l4 per annum. Really good, strong clean sheep nnd cattle country. About 160 acros felled and grassed, balance good buah. Iron whare. Situated witbin three miles railway and. six milea to township. Motor road within one mile. Rates £2 5s p<"i annum. Price for goodwill 80s per acre, with £2OO cash, or loss to * bona Ede buyer, balance at 5 per cent. N 0.6-1037 lfi| ACRCI Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rate* £7. IJ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy termß to a good u.an, or may consider exchanging . for Burying Land. No. 6-1080. lit ACRES Freehold, all in grase, carrying 50 cowa and sheep, 6 roomed i house. Creamery, School, and 'Phone within few minutes. Aailway 5 inilen; good roads. Price £l7 10s per acr», which we consider reatly cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved she«p country as payment. No. 9-1106. A, C. BELL, . •-r h-w Land Salesman.

FARM® ; ' THAT ARE WO*TM M'W.. 1M ACRES, 60 acres to loeao, all in pui, nil v m ; 1 mile from creaaaery; 5-roomed house, small cow-shed, ok g.yod road; lew* kee about li years to ru at an annual rental of 12s per acre. Friea AM far fattfvlll. 141. Ittl ACREI, IM7 fraahaM, 1M Educitlon Least; 1400 in gran, II saddooka, sheep-proof fen<»s, several acres ploughed; 4-room-ed booee, sheep yards, etc.; good undulating sheep country; 11 atilet from railway, 5 miles from creamery, 2 miles from post oßoe. Lease baa 10 years to run. Bent of lease £lB 18s per annua. Prlee £1 par atct. £*ofo oath. 115. MATTHEWS. GAMLIN & G AUCTIONEER!, LANS *JfR CCMMIISION AGENTI,

41 tMARTItT CIC IN TOWN—THE "ICMONT." IHISB'I ■• demying the fact that everyone likes their "turnout" to J lfr .rt t> t ht-r- we/ere specially oatering to the particulw ik bat who** pursee (these war times) are not particularly big. Here ii mw r—inni why the "fgiiw»t" gig merits this description: Real leaser triaminca tolid n»W mounts, "Collinge" steel axles, best hickory hefts, •teelar'rwfcber tyree, ead Tar nished or painted as desired. Oome I ad eit » eee. BGMONT OOACH & G * RRIAGB C* WNEILWmaHTI. MAC Mill ILi EM, «T 6. 4fiß»H ferMeeetyWsrrls fern Imflemeaw, Wn» Cream See»nton THeie*— CeeMi ■■■■■■ Half* Boiler Frames, eta., trattord.

Newspaper Advertising T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. •'The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity," He illustrated the fact that scientific advertising did npt add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could never have been manufactured ut all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and' very costly plants. Advertising was the cheapest method yet devised by the wit of man for the Hale of honest goods. The groat commercial disoovery of the age was that it did not pay to advertise unless the thing Whioh was not tome was good enough to put into an advertiser int. fhe "Oemaieroia! lnlw 0 petnti eat that—"Ualoubtedly the Irsfc and snort potent advertiiini foroe of the present day it the newspaper. Here is a field bo rait and so complex that it needi the most careful jtady of every "aryiag eeadltioß to accurately ©stimat-) its possibilities, and a whoU army of specialist* and experts in all branches at cenrioe hare torn* into beinf-''