Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 67, 22 March 1915, Page 2

mm ZEALA *T*\ LOAN & iIERCANTILfci Nssmssmwisv ■ ROADWAY^ STRATFORD. )M ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep nn<3 oattle country. About 160 acres felled and grassed, balance good buah. Iron whare. Situated within three miles railway and six miles .to township. Motor road within one mile. Rates £2 5s pe'annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 ■m ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy conntry, divided into 6 sheep proof paddocks. 4-roomod house. Rates £7.' Ij miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6.1030. ]M ACRES Freehold, all in grass, carrying 50 corn and sheep, 6 roomed house. Creamery, School, and 'Phone within few minutes. Aailway S mi!**; good roads. Price £l7 10s per aoW, which we consider really cheap. Easy terms to a good man, or owner will /consider taking good quality lightly improved she«p country aa payment. No. 9-1106. A. C. BELL, Land Salesman.

THAT ARE WOBTH iU?5> 141 ACRE!, 60 acres to l«M t all iii grass, all areftmaryj 5-roomed house, small oow-shed, o*. ?»d road; leas* ' I about i| years to run *t an annual rental of 12s per acre. PriM AM far gtoinlll, HG. IN! ACRES, 1197 fretHeli, 3M Education Lease; 1400 in grass, li gaddooka, sheep-proof fenoes, several acres ploughed; 4-room-•d house, iheep yards, eto..; good undulating sheep country; 11 miles from railway, 6 miles from oreamery, 2 miles from post office. Lease haa 10 years to run. Rent of lease £lB 18s per anaum. PriM £1 par sort. £2OOO cash, 115. MATTHEWS. GAMLIN & C c AUtXIANEERI, LANR kH* SOU MISSION AQENTI,

HI SMARTEST CIC IN TOWN-THE "EGMOHT." 'rnHnUTI no deaying the hot'that everyone likes their "turnout" to w k tat whoee pariee (theie war tfmes) are not particularly big. Here J m l*w hmooi why the "JSgmoat" gig merits this deionption: Real leasteel or'rubber fcyrea, a*d varnished or painted as desired. Oome and m »* one. COACH & CARRIAGE C* wheel wmaHirt, ••acheuii.be «s, ire. 181HH far MaueyHarrii F«m Implement*, Waaa Oreem Separators Cka»»i«a Owkii| ■*»««•, C«ie.« Brito Fiaaawt, «te., Btratford. Newspaper Advertising T one of Lis recent lectures on advertising, giyen at Liverpool, England, Thomas Russell, o! London, emphasised strongly the value of newspaper advertising. «TKb time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always he the mainstay of publicity," He illustrated the face that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mora self-interest compelled the manufacturer fr> keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial disoovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The "OommeroiaS Bevfe**-' fdnti out that— "VmHoubtedly the iwfc and mott potent adrertiaing foroe of the present day in the newt paper. Here is a field bo vait and so complex that it Deed* the most careful study of every waryin© eondition to accurately estimate its possibilities, and a what* army of special lata and experts in all branched of *wn «<*} hava aome into being."