Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 66, 20 March 1915, Page 2

NEW ZEAL A ' T «' LOAN A MERCANTILE AGENCY CO. LTD. BROADWAY, STRATFORD. 110 ACRES L.I.P. at £l4 per Annum. Really good, strong clean sheep ana cattle country. About 150 acres felled and grassed, balance good bnah. Iron whare. Situated within three miles railway */id six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to k bona fide buyer, balance a( 5 per cent. N 0.6-1037 469 ACRES Leasehold at 1b per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rates £7. IJ miles to township, 3 miles to railway. Price £5 per acre goodwill; easy terms to a good man, or may consider exchanging for Dairying Land, No. 6-1030. 190 ACRES Freehold, all in grass, ca rr yi ng 50 cora and sheep, 6 roomed honse. Creamery, School, and ’Phone within few minutes. Aailway 5 mile*'; good roads. Price £l7 IQs per ac i, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment; No. 9-1106. , A. C. BELL, Land Salesman. TTR THAT ARE WO«TH IBO.'J' |«t ACRES. 60 acres to lease, all in grass, all v”£ i 1 mlle fj, ° m Creamery; 5-roomod house, small oow-shed, oi. ' >od road; lease h«a about Si years to run at an annual rental of 12s per acre. Prise S 3« far geoiwiiL 14( - HII ACRES, 1987 froeheid, 389 Education Lease; 1400 in grass, 19 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per „ mourn. Price £i per acre. £ 2088 cash, 115. MATTHEWS. GAMLIN & C° AUCTIONEERS, LAMB KNi COMMISSION AGENTS, INOLEWIOB.

THE EMAItTEST UIC IN TOWN-THE “ECMOHT.” rpHKEK’B no denying the fact tha t everyone likes their “turnout” to X bo the unartest —heaoe wo are specially catering to the particular iuiv w w hoM dutioo (those war *i mes) are not particularly big. Hero i m Mv reasons why the “fgmont” g ig merits this description: Beal leather trimming* solid nickel mounts, “Collinge” steel axles, host hickory thefts, steel or’rubber tyres, and rar niahed or painted as desired. Come EGMONT & CA RRIAGE C° WHEELWRIGHTS, fSSCHBUIL»£ RB, <!T«, WOK3TB for Xusey-Xmrris farm Implement®, Was* Cream 3eparatort Champion Geeking Kange*. Uniqn lioiler frames, win?., Stratford. and ah in one. COACH

Newspaper Advertising AT one of Lis recent lectures on advertising, given at Liverpool, England, Thomas •Bussell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer tn keep up the quality. Oertain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. ’Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was nat 1 *ue was good enough to put into an advertisement. The “Commercial Sterlow” points out that—“Uadoubtedly the Amt and potent advertising force of the present day is the newt paper. Here ia a field so vhst and ao complex tiu» ij needs the most careful atudy of every *aryuvg «mo it ion to accurately estimate ita possibilities, and a whw'e army of specialists and experts in all branches of ««n jc« have eome into being,”