Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 64, 18 March 1915, Page 2

riilW ZEALAND O \N & MERCANTILE AGENCY CO. LTD. BROADWAY STRATFORD. 110 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep and cattle country. About 160 acres felled and grassed, balance good brush. Iron wbare. Situated within three miles railway *.id six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance a( 5 per cent. N 0.6-1037 I 400 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-rooraed house. Ratos £7. IJ miles to township, 3 miles to railway. Price £5 per aero goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. , No. 6-1030. tea ACRES Freehold, all In grass, ea rr ying 50 cor a and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aailway 5 mile*i; good roads. Price £l7 l()s per ac which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved she«p country as payment. No. 9-1106. A. C. BELL, Land Salesman. FARM: THAT ABE WORTH BUl'lu lit ACRES, 60 aorea to lea«e t all in grass, all v i 1 mil© hom 5-roomed house, amaJl cow-shed, ok x>d road; lease baa about years to run at an annual rental of J2a per acre. PrlM AM far gaodadll. 14C. |MI ACRES, 1697 frMhtld, 36S Education Lease; 1400 in grass, IS' paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, .sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Prloe £1 par aora. £ 2COO cash. 115. MATTHEWS. GAMLIN & O AUCTIONEERS, LANS A»N| COM MISSION AGENTS, AO. INBLE « I I I.

THE SMARTEST CIO IN TOWH-THE “ECMOMT." THEBE’ B no denying the fact tha t everyone likes their “turnout” to tw the smartest —hence we are specially catering to the particular folk bet whose pursee (these war ti mos) are not particularly big. Hero I » ,*w reasons why the “Egmont” g ig merits this descriptionEesJ leather trimmings solid nickel mounts, “Collinge” stool axles, best hickory •hafts, steel or’rubber tjrea, and var niahed or painted as desired. Come and ail im one. EGMONT COACH & C 4 REIAGE iT WHEELWnitHTi, Kf ACHDUtLiitE sSTO. AOEUTB for XasseyMairit Vera lavement*, Was* Cream Separators Ohftmpiem Oeekisfl luflw, Unigm Boiler Fmmmm. ete.. itratford. |lf Newspaper Advertising A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspapgr advertising. “The time,” he a»id, “was ripe for b great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the 1 act that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mold self-interest compelled the manufacturer !'• keep up the quality. Certain articles of grea value to the public could never have been manufactured at ail had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. tising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerciftl discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was nut true was good enough to put into an advertisement. The “Commercial lievlew '* points oat that —“ Undoubtedly the first and most potent advertising fores of the present day is the newt paper. Here is a field bo vast and so complex that j ueads tb*» moat careful jtudy of •very *»ryvt% eanbiiion to accurately estimate its possibilities sod * who « army of Epucaalists and experts in all brjuiehe* of wn bav® ®uza6 into oeing, ” V iiiiMEMßrrrT nnr-|T~rTT