Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 63, 17 March 1915, Page 2

NEW ZEALAND LOAN A MERCANTILE AGENCY CO. LTD. BROADWAY, STRATFORD. 710 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep en<3 cattle country. About 150 acres felled and grassed, balance good bush. Iron wbare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or los& to a bona fide buyer, balance af 5 per cent. N 0.6-1037 469 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roorued house. Bates £7. 1} miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land, No. 6-1030. 190 ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aailway 5 mile's* good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. No. 9-1106. A. C. BELL, Land Salesman. 'farms y\■ 'A •- -I • ~- A THAT ARE WORTH BULK f '' li| ACRES,. 60 acres to lease,, all in gram, all v . 1 m “® flom creamary'; 5-room ed house, small oow-shed, oi» jo d road ; lease has about 3} years to run at an annual rental of X2§ per acre. Prlai ASS fsr geodwill. uc III! ACRES, 1197 freeheld, 389 Education Lease; 1400 in grass, 18 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, 6t0.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18a per annum. Price £i per acre. £2OOO cash, 115. MATTHEWS. GAMLIN & C° AUCTIONEERS, LARD kHU COM MISSION AGENTS, I

THS tMASTSIT CIS IM TOWN —THE “iCMOHT.” m HEME’B no damjing the fact tha t everyone likes their “turnout” to A be the amsrte»t —henoe we are specially catering to the particular folk, but whose puriee (theie war ti mes) are not particularly big. Here’* a few roaion. why the “Egmomt” gig merits this deacnption : Eeal leather trimming* lolid nickel mounts, “Collinge” steel axles, best hickory shaft!, steel or’rubber tyree, and var nished or painted as desired. Come and ait in one, EGMONT GOACH & C A RRIAGE C a WHEELWRIOHTa, ••ACHBUILBE M, «ST6, AQBNTB for ManeyHarrig Tern I« elements, Was* Cream Separators ny a « r U» Cooking *u«ei, U*i*w Bettor ffrawott, sic., Stratford. Newspaper Advertising AT one of Lis recent lectures on advertising, *-*■ given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he *aid, “was ripe for a great extension of advertising, and newspaper adverItising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article wa? advertised the cheaper it became, and the more self-interest compelled the manufacturer in keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensure/] a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. 1. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while no- | thing which was not true was good enough to put into an advertisement. Tho •'Commercial ffievlow” points out that—“UmSUrabtedly fcb» «rst and wort potent advertising force of *• the present day is the newt paper. Here is a field bo vast and so complex that a needs the moat careful jtudy of every «**rvi»* «onb<t.iou to accurately estimate its possibilities, ami a Whole army of specialists and exit parts in all branch** of aernoe have some into being ” I