Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 61, 15 March 1915, Page 2

...V. ..r.* NEW ZEALAND LOAN & MERCANTILE AGENCY CO. LTD. ■ROADWAY STRATFORD. 716 ACRE! L.I.P. at £l4 per Annum. Really good, strong clean sheep and cattle country. About 150 acres felled and grassed, balance good bunh. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 460 ACREB Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rates £7. IJ miles to township, 3 miles to railway. Price £5 per aero goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6.1030. 190 ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed house. Creamery, School, and 'Phono within few minutes. Aailway 5 mih*; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. No. 9-1106. A. C. BELL, Land Salesman.

WULK THAT ARE WOKTH tU':jt.. HI ACRES, 00 aorei to Um*, all in gran, all v ' w»j. ; 1 mile from creamery,; 5-roomsd house, a mall cow-shed, oju . ; >od road; leas* hat about 3} yeara to run at an annual rental of 12a per aore. Prtoa AM ftr laortwlll. HC, IMI ACRES, ,1197 frathald, 3N Eduoatlon Laaae; 1400 in grasc. IS paddock*, sheep-proof fencaa, several acres ploughed] 4-rooin-td house, Bheep yards, eto.; good undulating sheep country; 11 miles from railway, 5 milei from creamery, 2 miles from post offioe. Lease has 10 years to run. Rent of lease £lB 18s per anaum. Prloa £1 par aora. £2OOO oath, 115. MATTHEWS. GAMLIN & C AUCTIONEERS, LAND *.Nf COMMISSION AGENTS, JNUIWIII.

THI iMAITIIT CIC IN TOWN-THE "ECMONT." THEM'S no denying the fact that everyone likes their "turnout" to he the amarteit—henoe we are specially oatering to the partioulai ... .. v _ _. t i i_ l:_ «__->« • few reasons why the "Xgmomt" gig merits this description: Real leather trimming!, aoUd niokel mounts, "Collinge" steel axles, best hickory shafts, steel or*rubber tyrea, and varnished or painted as desired. Come and »h in one, EGMONT COACH & C*RRIAGB C* WHEEL*MIH<rt ( MAGHIUILBERa, *TB. ACWNII for MatseyHarrls Farm ImyiemenW, Weea Oream Separators Chuafltt Geekimg Maifliii, Hail* Boiler Frame*, ete., Stratford.

Newspaper Advertising T one of Lis recent lectures on advertising, giyen at Liverpool, England, Thomas Eussell, of London, emphasised strongly the valne of newspaper Advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity," He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer tr. keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that adveitising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial disoovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. fha "Commercial B»ri#w ■* point* out that—"Uaaoobtedly thm irst and ni«rt potent advertising force of the present day is the newEpaper. Here is a field so vast and so oomple* tfcat it needs the most careful Jtudy of every "aryin* •audition to accurately estimate its possibilities, and a whole army of specialists and experts in *l! branehwi ef sen joo hare eoine into being."