Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 59, 12 March 1915, Page 2

P: BW ZEALA ND FiOAN & MERCANTILE AGENCY CO. LTD. ■ROADWAY STRATFORD. ftt ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep mi<3 cattle country. About 160 acres felled and grassed, balance good bush. Iron whare. Situated within'three miles railway aod six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 460 .ACRES Leasehold at 1b per acre, 420 acres grassed. Nice easy country divided into 6 sheep proof paddocks. 4-roomed house. Rates £7.' I£ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6-1030. 190 ACRES Freehold, all in gr&se, carrying 50 cows and sheep, 6 roomed house., Creamery, School, and 'Phone within few minutes. Aailway 5 mile*; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. I No. 9-1106. A. C. BELL, - .-' ... —_■ -- ?,./-, .-,, Land Salesman.

FARMS' THAT ARE WORTH iU^ 1M ACRES, 60 acres to !#*••, all in gran, all t ' " ; 1 mile from creamery,; 5-roomed house, imall cow-shed, ov ~ >od roadj lease has about S| yean to run at an annual rental of 12s per aore. frlm am far gtoiwliu *«- IMI ACRES, Itß7 frttiitld, 3M Eduoatlon Lease; 1400 in grass, 19 paddock*, sheep-proof fences, several acres ploughed; 4-room-ad house, sheep yards, etc.; good undulating sheep country; 11 siles from railway, 6 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Ptloa £1 par aon. £2OOO oath. j 116. MATTHEWS. GAMLIN & G AUCTIONEERS, LAND *>»■ COMMISSION AGENTS, INUEWHI.

fA, *%i&* fHI IMARTIIT CIC 1M TOWN-THE "ECMONT." THUEI'I no denying the fact that everyone likea their "turnout" to he the smartest —hence we are specially catering to the particular folk, hot whoee pmrsee (these war fci mes) ere not particularly big. Here'* a few reasons why the "Egmont" gig merits this deicription: Real leather trimmings, solid nickel mounts, "Oollinge" steel axles, best hickory •hafts, steel or rubber tyree, and tut Dished or painted as desired. Gome ead eh in one. EGMONT COACH & C* RRIAGE C a WHEELWRIIHTti etA6HIUiL.DE HI, £TB. AttlNTI let Messey.Marrii Fens Im kJemenW, Was* Cream Separators Qhuiafiesl Pttfcf"! lii|ii .Uaitj* Boiler Frames, etc., Stratford.

Newspaper Advertising T one of his recent lectures on advertising, - given at Liverpool, England, Thomas ssell, of Lonlon, emphasised strongly the value of newspaper ad fertising. "The time," he mid, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity," He illustrated the* fc*ot that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moiß self-interest compelled the manufacturer tr> keep up the quality. Oertain articles, of groa value to the pubho could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was tnat it did not pay to advertise unless the goods advertised were.honest goods, while nothing which was not true was good enough to put into an advertisement. fhe "Commercial *erie* * points ont that— "UmHoubtedly the irsfc end nio** potent advertising force of the present day is the newspaper. Here is a field bo rest end so complex &B»t »t u«ds fch-a most oareful jtudy of every "•aryiim eenchuoo to aocarutely estimate its possibilities, end e whola army of specialists end experts in all braneiies ©t aervio© nave eome into being."