Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 56, 9 March 1915, Page 2

NEW ZEALAND LOAN & MERCANTILE AGENCY CO.. LTD. BROADWAY, STRATFORD. 710 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep ana cattle country. About 150 acres felled and grassed, balance good bush. Iron whare. Situated within throe miles railway and six miles to township. Motor road within one mile. Rates £2 5a per annum. Price for goodwill 30a per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 160 ACRES Leasehold at la per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed bouse. Rates £7. \\ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6-1030. 190 ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aaihvay 5 miles; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. No. 9-1106. A. C. BELL, Land Salesman.

FARMS THAT ARE WORTH lU:i( K f • ‘ 4 % ■■ ■ -■■ - /■ ■ ; ■ IN ACRES) 60 acres to lout,, all in grant, all v”> ; 1 mile from 5-roomed house, small cow-shed, on jod road; lease has about 9| yean to run at an annual rental of 12s per acre. Prise A 3« far gsodwlll. 14C. INI ACREB| 1187 freehold, 381 Education Lease; 1400 in grass, 19 paddocks, sheep-proof fences, several acres ploughed; 4-room-ad house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post office. Lease kaa 10 years to run. Rent of lease £lB 18s per annum. Price £K per acre, £ 2000 oash, 115. MATTHEWS. GAMLIN & C° AUCTIONEERS. LAND LN« COMMISSION AGENTS, INOMW I I I.

THE iMARTKIT CIO IH TOWN THE “EGMONT.” THEM’S no denying the fact thn t everyone likes their “turnout” to be the smartest—henoe we ere specially catering to the particular folk, but whose purse* (these war M mes) are not particularly big. Here’s e few reasons why the “Egmont” g ig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shalte, steel or’rubber tyree, and var niahed or painted as desired. Come and lit in one. EGMONT OOACH & C‘ RRIAGE C a WHEEL WRIBHTS ( f SACHSUILBE RS, 4TB. AUNTS fer Massey Harris Term Im piemen*., Was* Cream Separators Ooeking Benges. XJak|m Boiler Frames, «te.. Stratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, *•*- given at Liverpool, England, Thomas Bussell, of ..London, emphasised strongly the value of newspaper advertising. “The time,” he laid, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pSy to advertise unless the gdods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. fhe “Commercial *avlow” points ont that—“Dnloubtedly the first and moat potent advertising fore© of the present day is the newspaper. Here is a field so vast and so complex that -i needs the most careful jtndy of every •'arvum eoadition to accurately estimate its possibilities, and a whole army of specialists and experts in ail branches of un w have some into being.”