Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 54, 6 March 1915, Page 2

NEW ZEALA NJD LOAN A MERCANTILE AGENCY CO.. LTD. / BROADWAY- STRATFORD. 7SO ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep am] cattle country. About 150 acres' felled and grassed, balance good bush. Iron whare. Situated within throe miles railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance af 5 per cent. N 0.6-1037 4GO ACRES Leasehold at 1b per aero, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roomed house. Rates £7. E miles to township, 3 miles to railway. Price £5 per aero goodwill, easy terms to a good man, or may consider exchanging i. for Dairying Land. No. 6-1030. 190 ACRES Freehold, all in grass, carrying 50 cows and sheep, G roomed i house. Creamery, School, and ’Phone within few minutes. Aailway 5 miles; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider ■ taking good quality lightly improved sheep country as payment. No. 9-1106. \ A. C. BELL, Land Salesman.

FARMS THAT ARE WORTH SU. . !«• ACRES, 60 acres to lease, all in grass, all v , 1 mile from creamery.; 5-roomed house, small cow-shed, on . xid road; lease has about 2} years to run at an annual rental of 12b per acre. Prioa £3O for goodwill. gf§l ACRES, 1197 freehold, 3*B Eduoatlon Lease; 1400 in grass, 13 paddocks, sheep-proof fences, several acres ploughed; 4-room--1 ®d house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Prloa £6 par sore. £2OOO cash. 115. MATTHEWS. G AMLIN & 0° AUCTIONEERS, LAND LMO COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST GIG IN TOWN-THE “ECMOMT.” I rpiHEJUt’B no doaying the fact that everyone likes their “turnout” to A ha the smartest—hence we are specially catering to the particular folk.- but whose puna, (these war M mes) are not particularly big. Here’. _ reMO ns why the “Egmont” gig moots this description: Real leather trimming, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyree, and var nished or painted as desired. Come end sit in one. EGMONT OOACH & CARRIAGE C m WHECLWmOMTSi ••ACHBUItnE ’««, &TQ. 46SNJV for Massey-Marris Tan* I« plemeat*. W au Cream Separators Champion Cooking S*xg«s. loiier Frewas. etc., itratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, *-*• given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he laid, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the foot that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moia self-interest compelled the manufacturer to keep up the quality. Certain articles of grea value to the public could never have been manufactured at all had it not been that adveitising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the ago was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review ’’ point# oot that—“Unaoubtedly the first and mwrt 4*/tent advertising force of the present day is the newspaper. Here is a field so vast and so complex that .» needs the most careful jtndy of ©very '•am'ing eonc.tion to accurately estimate its possibilitisw, and a who*® army ol specialists and experts in all branohea of ©on oe h,uv« soma into being.”