Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 53, 5 March 1915, Page 2

NEW. ZEALAND LOAN & AGENCY CO.. LTD BROADWAY STRATFORD. 710 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep n»0 cattle country. About 150 acres felled and grassed, balance good 1 bush. Iron whare. Situated within three miles railway and six' miles to township. Motor road within one mile. Rates £2 5s per i annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 460 ACRES Leasehold at Is per aero, 420 acres grassed. Nice easy coun- ! try, divided into 6 sheep proof paddocks. 4-roomed house. Rates £7. I£ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging I for Dairying Land. . No. 6.1030. 1M ACRES Freehold, all in gr&ss, carrying 50 cows and sheep, 6 roomed house! Creamery School, and 'Phone within few minutes. Aailway 5 miles; good roads. Price £l7 10s per acre, which we consider I really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. No. &-1106. *& >-'• V'. < -v., a. c. bell, Land Salesman.

FAF THAT ARE WORTH iUl'l^ \ 14* ACREI, 60 acres to lease* all in grass, ell V "»' ; 1 mile from creamery.; 5-roomed house, small cow-shed, o*. ;.x>d road; leas* hj» about S| jears to run at an annual rental of J2s per acre. Prlat A 3! ftr gtodvillU l«tMI ACREB, 1197 freehold, 3M Education Lease; 1400 in grass, 13 paddock*, shoep-proof fencss, several acres ploughed; 4~roomed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post office. Lease has 10 years to run. Bent of lease £lB 18s per annum. Prlo* £f per aore. £ 2000 cash. 115. MATTHEWS. GAMLIN & C c AUCTIONEER!, LAND JwNB COMMISSION AGENTB, INOiEWeil.

THI MIAIITEiT CIC IM TOWN-THE "ICMONT." mHERX'B no d—jing the fact that everyone likes their "turnout" to folk bat whose pursee (these w*r Hi mes) are not particularly big. Here's • low reasons why the "Igmont" g ig merits this description: Real leather trimming!, eolid niokel mounts, "Collinge" steel axles, best hickory abaft*, steel or'rubbwr tyree, and var nished or painted as desired. Gome and irk im ona. EGMONT OOACH & CARRIAGE C* WHEELWRIIHTI, MACHiUJLBE RS, *TB. 401NT1 for Masaay»Marrit lam Implement*, Wasa Cream Separators Okamfio* Ooekiai lu|N. Ummlm loiler Frame*, ate., ftratford.

Newspaper Advertising T one of Lit recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a grea* extension of advertising, and newspaper advertising must always be the mainstay of publicity." He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moid self-interest compelled the manufacturer In keep up the quality. Certain articles of groa value to the public could never have been manufactured it all had it not been that adve?fcising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an idvertisemtot. fhe "Commercial *•?!•*" points out that— "Umaoubtedly the irst and moil potent advertising force of the present day is the newt paper Here is a field so vast and so complex tnat- it needs the most oarefnl Jbudy of every *aryin«c eondition u> accurately estimate its possibilities, and a whole army of spoci&lipts and experts in all braiiehei of aenr.ce have some into being."