Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 50, 2 March 1915, Page 2

NEW ZEALAND ' LOAN & MERCANTILE AGENCY CO.. LTD. , '•.■ : ' ■ • ' ,•;' „ . V ’ •/ BROADWAY, STRATFORD. 710 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep end cattle country. About 150 acres felled and grassed, balance good bush. Iron whare. Situated within three miles railway and sixmiles to township. Motor road within one mile. Rates £2 5s per * annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 k • f 460 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy coun- ■*' try, divided into 6 sheep proof paddocks. 4-roomed house. Rates . £7. miles to township, 3 miles to railway. Price £5 per acre ■ goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6-1030. I 190 ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed * house. Creamery, School, and ’Phone within few minutes. Aailway Price £l7 10s per acre, which we consider 5 miles; good roads, rnce fci/ ius per acre, wmen we a really cheap. Easy terms to a good man, or owner will consider * taking good quality lightly improved sheep country as payment. t No. 9-1106. A. C. BELL, Land Salesman,

is FARMS THAT ARE ffORTH SO. K. / :.V f- . , • ill ACRES) 60 *ores to all in grass, all v ; 1 mile from oreameryj 5-roomed house, small oow-shed, ou . >od road; lease has about 2| years to run at an annual rental of 12s per acre. 'f. > I Prist Asa far goodwill. 14C. -.-f V: 1 SMI ACRES, 1187 freehold, 3M Education Lease; 1400 in grass, 13 paddocks, sheep-proof fences, several acres ploughed; 4-roora-td house, sheep yards, eto.; good undulating sheep country; 11 miles from railway, 6 miles from creamery, 2 miles from post "office." Lease has 10 years to run; Rent of lease £lB 18s per ' annum. Price £i per acre. £ 2000 cash, 115, MATTHEWS. GAMLIN & 0° ■■ i. : - ; AUCTIONEERS, LAND LNB COMMISSION AGENTS, INQLEWSOIi

V ' • THE IMARTKIT CIC IN TOWN-THE “EGMOHT.” T HEBE’S no denying the fact that everyone likes their “turnout” to ha tha smartest—-hence we are specially catering to the particular folk, hot whoM puriM (those war ’i mes) are not particularly big. Here’* a few reaaona why tha “Igmont” gig merits this description: Beal leather trimmings, aolid niokol mounts, “Collinge” steel axles, best hickory ahalte, steel or’ rubber tyrea, and var nished or painted as desired. Come and ait ia one. BGMONT COACH & C * RRTAGB C° WHEELWRIOHia, (BBACHBUiLOE RB, £TQ. AOBNTB for MaiseyKarri* Fans Implement., Waia Oreara Separators / Champion Cooking Banges, Unit* BoUar Frames, ate., Btratford.

Newspaper Advertising A T one of Lis recent lectures on advertising, given at Liverpool, England, Thomas Bussell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper h '{i became, and the mois self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that adveuising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants, 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Th® “Oommerom! Review’' points ont that—“UnHoubtedly the first and most poient advertising force of the present day is the newspaper. Here is a field ho vast and so complex that it needs the most careful jtndy of every carving condition to accurately estimate its possibilities, and a whofe army of .-.pecialiats and experts in *ll branehe* of eervioe have oome into being ”