Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 46, 25 February 1915, Page 2

NEW ZEALAND r.OAN & MERCANTILE AGENCY CO.. LTD. BROADWAY, STRATFORD. iiO ACRES LLP. at £l4 per annum. Really good, strong clean sheep mki cattle country. About 150 acres felled and grassed, balance good 1 bush. Iron whare. Situated within three miles mil way aod six * miles to township. Motor road within one mile. Kates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance af 5 per cent. N 0.6-1037 460 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy couui « try, divided into 6 sheep proof paddocks. 4-roomod house. Rates ' £7. 1$ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging * for Dairying Land. No. 6.1030. 100 ACREB Freehold, all in grass, carrying 50 cows and sheep, 6 roomed house. Creamery, School, and 'Phone within few minutes. Aailway 5 miles; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will v consider taking good quality lightly improved sheep country as payment. 'V. ' No. 9-1106. n A. C. BELL, Land Salesman.

FARMS THAT ARE WORTH iU/' ( ~ 141 ACRES, 60 acres to lease, all in grass, all v ,; : ; 1 mile from creamery.; 5-roomed house, a mall cow-shed, ou . >od road; lease has about 2} years to run at an annual rental of 12b per acre. Prlaa «3t far goodwill. 14C. ■MI ACRES, 1197 freehold, 3M Eduoatlon Lease; 1400 in grass, r 12 paddocka, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc; good undulating sheep country; 11 ' miles from railway, 6 miles from creamery, 2 miles from post office. Lease has 10 years to run. Bent of lease £lB 18s per annum. Price £1 par sort. £ 2000 oaih, 115. MATTHEWS. GAMLIN & O l AUCTIONEER, LAND kNB COMMISSION AGENTS, INGLEWOQP.

!'*, THIiMAIITIITCICIMTOWN--THE "ECMONT." T HEBE'S no denying the fact that everyone likes their "turnout" to he the imwrteit-Jiemoe we we specially oatering to the particular folk, but whoaa puriee (these w»r l i mes) ere not particularly big. Here'* e few reason■ why the "Egmont" gig merits this description: Real leather trimmings, solid niokel mountß, "Collinge" steel axles, best hickory chafta, iteel or'robber tyrea, and varnished or painted as desired. Ooine and sit in one, EGMONT COACH & CARRIAGE C* WHEEL* Hit HTS, SOACHSUILDE US, *TO. AGINTi for MaieeyHarrii farm 1« tlementw, Wata Oreara Separators Ofcempiea Ooeking lanfM, Uniem Boiler Frames, e*c., Stratford.

Newspaper Advertising T one of Lis recent lectures on advertising, Jiven at Liverpool, England, Thomas 1, of Lonlon, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicrty," He illustrated the faot that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. 'Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The. great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was nut true was good enough to put into an advertisement. The "Commercial Eeview" point* oufe that—"Uaaoubtedly the lr«t and sort potent advertising force of the present day" in the newspaper. Her© ia a field so vast and so complex that ifc needs the most oarefn] jtudy of every *aryin* eendition to accurately esfcimati its possibilities, and a whole artnj of specialists *nd experts in all branohea of eenioe have Mine into being "