Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 45, 24 February 1915, Page 2

NEW ZEALAND 'LOAN A MERCANTILE AGENCY CO.. LTD. BROADWAY, STRATFORD. 780 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep rnO cattle country. About 150 acres felled and grassed, balance ’ good hush. Iron whare. Situated within three gules railway and six miles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a hona fide buyer, balance at 5 per cent. N 0.6-1037 . % 1 460 ACRES Leasehold at Is per acre, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roorned house. Rates £7. IJ miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. ( No. 6-1030. 190 ACRES Freehold, all in grass, carrying 50 cows and sheep, 6 roomed house. Creamery School, and ’Phone within few minutes. Aailway 5 miles; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. v ' . No. 9-1106. A. C. BELL, Land Salesman.

FARMS THAT ARE WORTH BU /?* lit ACRES, 60 acres to lease, all in grass, all t"i ; 1 mile from creamery.; 5-roomed house, small cow-shed, 01. >od road; lease has about 2} years to run at an annual rental* of 12s per acre. Price £3O far goodwill. ,i: ' 14C. ■MI ACRES, 1197 freehold, 30# Education Lease; 1400 in grass, IS paddooka,' sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post dffice. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per aore. £ 2000 oash, 115. MATTHEWS. GAM LIN & 0° AUCTIONEERS, LAND kHO COMMISSION AGENTS, INGLEWOOD.

THE SHAIITEtT CIS IH TOWN —THE ‘ I EG*iONT, ,I, THERE’S mo denying the fact that everyone likes their “turnout to 1m the smartest —hence we are specially catering to the particular folk but whose purses (these war M mes) are not particularly big. Here’* » few reasons why the “Bgmont” gig merits this description; Baal teather trimmings solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or’rubber tyrea, and varnished or painted as desired. Oome and sit in one. BGMONT OOACH & C * RBI AGE C a WHEELWRIQHTfI, fSAOHiUH.SC «S, dtC. AGENTS for Massey-Earris farm Implement*, Wasa Oreara Separators Cocking Eauffet, Unifn Boiler frames, ate., Stratford.

Newspaper Advertising A T one of Ms recent lectures on advertising, given at Liverpool, England, 'Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fvet that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the mold self-interest compelled the manufacturer ij keep up the quality. Certain articles of groat value to the public could never have been manufactured at all bud it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goodp advertised were honest goods, while nothing which was not true was good enough to put into an ndvertisemfent. The “Commercial He view 7 ’ points ont that—“UnSJoubtedly the Br*t and mo** potent advertising force of the present day is the newt paper. Hero is a field so vast and so complex that u needs the most careful jtndy of every -»aryi»sj «ond!tion to accurately estimate its possibilities, and * wholo army of specialists and ospertfi in all bramhea of wn ioe have some into being ”