Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 42, 20 February 1915, Page 2

NEW ZEALAND r. OAK A MERCANTILE AGENCY CO.. LTD. BROADWAY, STRATFORD, t 780 ACRES L.I.P. at £l4 per annum. Really good, strong dean sheep rnfl cattle country. About 150 acres felled and grassed, balance good bush. Iron whare. Situated within throe miles railway and sixmiles to township. Motor road within one mile. Rates £2 5s per annum. Price for goodwill 80s per aero,'with £2UO cash, or loss to a- bona fide buyer, balance at 5 per cent. N 0.6-1087 460 ACRES Leasehold at Is per acre, 420. acres grassed. Nice easy conntry, divided into 6 sheep proof paddocks. 4-roomed house. Rates £7. Ii uiil.es to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for Dairying Land. No. 6-1030. 190 ACRES Freehold, all in grass, Carrying 50 cows and sheep, 6 roomed house. Creamery, School, and ’Phone within few minutes. Aailway 5 miles; good roads. Price £l7 10s per. acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. No. 9-1106. A. C. BELL, Land Salesman. FARMt THAT ARE WORTH BIG--140 ACRES, 60 to lease, all in grass, all , 1 mile from creamery.; 6-roomed house, small cow-shed, on. . yod road; lease ha* about 2} years to run at an annual rental of 12s per acre. Price £3O for goodwill, 14C. •088 ACRES, 1897 froohold, 388 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles fr om creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Price £5 per acre. £2OOO cash, 115. MATTHEWS. G AMLIN & ( YO J AUCTIONEERS, LAND kHQ COMMISSION AGENTS, INGLEWOOD. ;.v- :’■* THE SMARTEST LS3 IN TOWN-THE “EGMONT.” r HEBE’S no denying the fact that everyone likes their “turnout” bo be the smartest—hence we are specially catering to the particular Ik, but whole purses (these war d mos) are not particularly big. Here’s lew reasons why the “Egmont” gig merits this description: Real I©*ler trimmings, solid niokol mounts. “Collinge” steel axles, best hickory tafte, steel of’rubber tyrea, and varnished or painted as desired. Come id lit ib one. EGMONT LOACH & C 4 ERIAGB C° WHEELWRIGHTS, SDA6HEUILDE IKS, «*TB. GfflNTB for Masiey-Marria Farm! ImtfemenL, Wa&a Cream Separators Champion Cooking Ssagei. o*i«jn Boiler frames, »io„, Btratford.

Newspaper Advertising AT one of hie recent lectures on advertising, given at Liverpool, England, Thomas Eussell, of Lon lon, emphasised strongly the value of newspaper advertising. “The time,” he aaid, “was ripe for a great extension of advertising, and newspaper advertising must always be the madnstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of <he elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The £reat commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Oomtneroda! Review*’ points out that—“UhSoubtedly the first and most potent advertising force of the present day ; s the newspaper. Here is a field so vast and so complex that it needs the most careful jtudy of every ■»%rvinf eondifion to accurately estimate its possibilities, end a whole army of specialists and experts In all branches of son toe have come into being ”