Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 41, 19 February 1915, Page 2

fsr:;r -?==aaaagßS=~rr»^^ NEW ZEALAND .LOAN' A MERCANTILE AGENCY CO.. LTD. ,«j u) BROADWAY, STRATFORD. 730 ACRES L.I.P. at £l4 per annum. Really good, strong clean sheep end cattle country. About 150 acres felled and grassed, balance good bush. Iron whare. Situated within three miles railway and six miles to township. Motor road within one mile, Lotos £2 os per annum. Price for goodwill 30s per acre, with £2OO cash, or loss to a bona fide buyer, balance at 5 per cent. N 0.6-1037 460 ACRES Leasehold at Is per aero, 420 acres grassed. Nice easy country, divided into 6 sheep proof paddocks. 4-roorned house. Rates £7. I| miles to township, 3 miles to railway. Price £5 per acre goodwill, easy terms to a good man, or may consider exchanging for' Dairying Land. No. 6.1030. ,'. y - —-*t. 190 ACRES Freehold, all in. grass, carrying 50 cows and sheep, 6 roomed house. Creamery, School, and ’Phone within feiv minutes. Aailway 5 miles; good roads. Price £l7 10s per acre, which we consider really cheap. Easy terms to a good man, or owner will consider taking good quality lightly improved sheep country as payment. No". 9-1106. A. C. BELL, . Land Salesman. FARMS THAT ARE WO*TH GlU.b 140 ACRES, 60 acres to lease, all in grass, all y ; 1 mile from creamery; 5-roomed house, small cow-shed, on >od road; lease has about 2} years to run at an annual rental of 12s per acre. Prlot £39 fer goodwill, 14C. •Nl ACRES, 1497 freehold, 303 Education Lease; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-room-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per annum. Prioa £5 per acre, £2OOO cash, 115. MATTHEWS. GAMLIN & C° AUCTIONEERS, LAND LNO COMMISSION AGENTS, INGLEWOOD.

THE SMARTEST CIO IN TOWM-THE "ECMOMT." THERE’ 9 no denying the fact tha t everyone likes their “turnout” b* the smartest—henoe we are specially catering to the partiou fdk, but whose pursee (these war l i mea) are not particularly big. Her • few reasons why the “Egmont” g ig merits this description: Real 1 ther trimmings, solid nickel mounts, “Collinge” steel axles, best hicko shafts, steel or’ rubber tyrea, and varnished or painted as desired. Con and sit in one. EGMONT COACH & CARRIAGE O 0 WHEELWRIGHTS, BSASHBU JLaf- RS, iTCSGINTi for Massey-Karris Farm Im plemeni*, Wasa Oratra Separator* Cooking manges. Uaiqm Boiler Frames. «to., Stratford Newspaper Advertising AT one of ids recent lectures on ad vertising, *-*■ given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value of newspaper advertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article waf advertised the cheaper it became, and the more self-interest compelled the manufacturer ty keep up the quality. Certain articles of great value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age waa that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put. into an advertisement. The “Oommemal Review” points ont that—“UaEoubtedly the ftr-t and mom potent advertising force of the present day is the newspaper. Here is a field so vast and so complex that jt needs the most careful jtudy of everf -v w* wenrately estimate its possibilities,, wild u •fia's arm? of specialists and experts in all branahea of i«n uo have some into being ’’