Page 2 Advertisements Column 1

Stratford Evening Post, Volume XXV, Issue 37, 15 February 1915, Page 2

NEW ZEALAND \ . LOAN & MERCANTILE AGENCY CO.. LTD. ■ROABWAY mATF^RD. “HOW McDOUCALL(S) TOPPED T n At th« Manawatu Show held recwitly, McrcugaLb' Dip soured lit) omt of 187 awards, end 11 out of 1* champiomriipa, besides winning “Short”- 100 guinea Ohellenge Oup and the Southdown Society's (England) Challenge Oup end «t the Center bury Metropolitan Show n’ors of “McDougalls”o eptured 13 out of 19 Championships, end 182 out of 240 awards, besides 19 specials. The merino classes were not included. Ac the Dunedin Show 129 awards out of 141, all the championships totalling 10, :•£*- tides 7 specials at the North Otago Show. At Oamaru the record wos TO awards out of 101, 8 Championship! o*t of 18, 10 Specials, including “Lawe’s” and “Little’s” Pups. mm. mSk m (( wood ■ -j - Iv’C... JN_ JUST LANDED MOWERS MAY RAKES. IM3PSEOTION INVITED. FAEM» THAT ARE WORTH BU . b .140 ACRES, 60 acres to lease, all in grass, all , 1 mile from creamery.; s.roomed house, small cow-shed, or. , xicl road; leaae ban about 2Jt years to run at an annual rental of 12s per acre. PrlM £3O for goodwill. 14C. *OOB ACRES, 1897 freehold, 303 Education Leaso; 1400 in grass, 12 paddocks, sheep-proof fences, several acres ploughed; 4-roora-ed house, sheep yards, etc.; good undulating sheep country; 11 miles from railway, 5 miles from creamery, 2 miles from post office. Lease has 10 years to run. Rent of lease £lB 18s per apnum. Price £s per aora. £2OOO cash. 115. MATTHEWS. GAMLIN & ( NO. AUCTIONEERS, LAND AND COMMISSION AGENTS, INGLEWOOD. THE SMARTEST CIC IN TOWN—THE "EGMONT.” THERE’S no denying the fact that everyone likes their “turnout” to be the smartest—hence we are specially catering to the particular folk, but whose purses (these war L ? mes) are not particularly big. Here’* • few reasons why the “Egmont” gig merits this description: Real leather trimmings, solid nickel mounts, “Collinge” steel axles, best hickory shafts, steel or rubber tyres, and varnished or painted as desired. Come and sit in one. EGMONT COACH & CARRIAGE C* WHEELWRIGHTS. COACHBUILDE m, £T6. A69NTB for Massey-Marris Fans Im plement*, Wasa Cream Separators Champion Cooking Binges. Uaiqu Boiler Frames, etc., Stratford.

Newspaper Advertising \ T one of Ms recent lectures on advertising, *•*■ given at Liverpool, England, Thomas Russell, of London, emphasised strongly the value ,of newspaper »(yertising. “The time,” he said, “was ripe for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity.” He illustrated the fact that scientific advertising did not add to the cost of goods, but secured a material reduction of price. Indeed, the more an article was advertised the cheaper it became, and the moie self-interest compelled the manufacturer to keep up the quality. Certain articles of greai value to the public could never have been manufactured at all bad it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The “Commercial Review*’ points ont that—“TThHonbtedly the first and most potent advertising force of the present day is tho newspaper. Here is a field so vast and so complex that it needs tho most careful jtndy of every ■'aryii»« eondition to accurately estimate its possibilities, and a whole army of specialists and experts in all branehes of aervioe have eome into being ”